Offering upscale services at your massage spa franchise is a great way to attract new clients. Not only do customers want to feel pampered — they also want to know they are getting the best treatment possible.

MassageLuXe offers several luxury services at their spa locations, including specialty massages and VIP facials. However, marketing for upscale services can be much different than marketing for standard services. Franchise owners need to understand the luxury market in order to attract high-end customers and set themselves apart in the industry

Luxury Marketing Strategies

It's a good idea for your marketing strategy to adapt to selling upscale services. Reach more clients with these eight luxury marketing strategies that consistently deliver high-end results.

Tout professional training

It’s okay to brag when you’re marketing upscale services! Clients want to know that the spa professionals performing these treatments and services have the most up-to-date training. MassageLuXe employs skilled, certified massage therapists and estheticians with professional training. These are all qualities that are as important to us as they are to our clients.

Follow trends

It’s important to stay up-to-date with the latest spa trends if you want to offer upscale services for your clients. High-end clients want to try trendy treatments, but they depend on spa professionals to guide them on what is worth their time and money.

Social media

Don’t be afraid to share videos and pictures about the latest trends on social media. Share different posts about the variety of upscale services your spa offers. This includes encouraging loyal clients to post, too, and tagging your spa with a glowing selfie after their treatment.

Create an upscale atmosphere

The more luxurious your spa looks and feels, the more it will entice high-end clients to come back. Keep the space clean, and make sure it is relaxing and inviting. MassageLuXe franchise executives will help new owners design their spa space to ensure it matches the high-end feel of the brand.

Memberships

Offering spa memberships is a great way to market upscale services. It makes clients feel as though they are part of an exclusive club. Memberships also invite loyalty, and it allows clients to pay for more services upfront. MassageLuXe offers various membership levels, and clients can customize their memberships to suit their needs.

Gift certificates

When you offer gift certificates, you are encouraging loyal customers to spread the word about the upscale services your spa offers to their friends. A MassageLuXe gift card allows gift-givers to feel confident that the recipient will love their luxurious gift. This brings more customers into the spa (and they are likely to spend more money than what is on the card).

Add-ons

Aromatherapy makes a customer’s experience feel much more luxurious, as does any other add-on to the already pampering services, MassageLuXe offers. Clients coming in for a massage at MassageLuXe can also get a foot scrub, a hot stone massage, or a scalp treatment. Clients receiving a facial can add on various types of treatments. Suggest an upgrade during each appointment or suggest an add-on at the client’s next visit.

Offer upscale services

The number one way to attract high-end customers is simply to offer upscale services. These are inherent when you own a MassageLuXe franchise. MassageLuXe relies on a team of experts to stay on top of the latest trends in beauty and spa care to make sure each location delivers these upscale services to their clients. MassageLuXe offers a selection of facial and waxing treatments that utilize Repechage’s world-renowned skincare solutions and home-care regimens. In addition to standard massages, like Swedish or deep tissue, MassageLuXe offers specialty massages (like sports and trigger point massages).

To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form here.