How to Start a Spa & Massage Business in 10 Steps

Getting Started

How to Open a Spa

Whether it is your first franchise or you’re an experienced franchise owner, the MassageLuXe franchise model empowers you to get more out of what you want from your franchise and your life. Acquiring a MassageLuXe franchise of your own is an important decision for everyone involved. You will need at least $100,000 in liquidity to begin the financing process. MassageLuXe does not offer financing but can direct you towards frequently used resources. Find out how you can approach financing your MassageLuXe click here.

Step: 1


Getting into the wellness industry is a smart play. The demand for massage spa franchise services is expanding exponentially and MassageLuXe franchisees see continued success. If you want to learn how to open a spa, you should start by researching the spa and massage industry. Visit a MassageLuXe franchise location, if possible, to get a feel for the brand. MassageLuXe locations are specifically designed and maintained to ensure comfort and relaxation.

Step: 2

Initial Inquiry

Submit your contact information at the bottom of this page to receive more information on owning a franchise. You will be provided with key information and a franchise kit to help answer some of your questions. Our team will contact you and will be a resource as you learn more about owning a MassageLuXe franchise. We are with you every step of the way.

Step: 3

Review Franchise Information

Review the MassageLuXe franchise information which includes industry statistics, frequently asked questions, start-up costs, and types of agreements. You will gain a basic understanding of the benefits and process of opening a MassageLuXe franchise and will be able to determine whether this is the right business decision for you.

Step: 4

Franchise Review

Following the initial information review and discussions, you will have a chance to participate in a webinar to learn more about the MassageLuXe opportunity. In this webinar, you learn about the MassageLuXe business model, support systems and strategies. This is also a great time for you to ask questions about the opportunity.

Step: 5

Information Exchange

Once you have reviewed the franchise information and have talked with the MassageLuXe franchise development representative, you will submit a preliminary qualification questionnaire. This questionnaire assists MassageLuXe in providing you guidance as you further the process of owning your own spa.

Step: 6

Franchise Disclosure Document (FDD) Review

You will then review our Franchise Disclosure Documents (FDD) and gain an understanding of the site selection and spa construction process. You will be given direct access to existing owners so you can speak with them about questions you may have about how to open a spa. A franchise development representative will schedule a call with you to discuss the FDD.

Step: 7

Discovery Day Visit

You will have the opportunity to visit our corporate headquarters and observe how our programs and business systems operate. At this time, you will also meet, interview, and be interviewed by corporate executives and other team members responsible for supporting owners and their businesses. During the Discovery Visit, you will review each department that supports the MassageLuXe franchise system, and you will meet the department leaders who will assist your future growth.

Step: 8

Execute Franchise Agreement

You will discuss financing options available in preparation of the business plan and lender package. You will also review the franchise agreement with your lawyers. Once you have determined financing and have reviewed the franchise agreement, you will sign the agreement and will officially become a MassageLuXe franchisee.

Step: 9

Real Estate Search and Site Selection

Real estate is an important aspect of opening your spa, and we will provide a great deal of support and engagement throughout this process. We look at population, competition, demographic and psychographic information in your market to help you determine the best location for your spa. A MassageLuXe representative will visit the market and get to know the area while helping you determine which neighborhood to target.

Step: 10

Opening Your Spa

MassageLuXe corporate representatives will help you with site development, training, and operations. We provide sourcing for fixtures and equipment. The company offers a grand opening advertising program, as well as ongoing marketing support. You will be ready to open a spa in no time!


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    Contact Us

    Learn how you can start your MassageLuXe spa franchise today. Complete the form below and we’ll email you our Success Packet, which includes the answers to our most frequently asked questions.

    For more information please contact Sean Rentchler by:
    Phone: 636-680-9014 or

    By submitting this form, you agree to receive text messages from Massage Luxe International. Message & data rates may apply. Please review our Privacy Policy and Terms of Use which governs the use of your personal information.

    Note: The information provided on this website is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. An offer or solicitation can only be made by a franchise disclosure document. This communication is not directed to residents of any jurisdiction that requires registration of a franchise prior to offering and selling a franchise in such jurisdiction. No franchises will be sold to any resident of any such jurisdiction until the offering has been registered and declared effective by such jurisdiction and the required offering circular has been delivered to the prospective franchisee in compliance with applicable law.

    * An offer to sell a franchise can only be made pursuant to a Franchise Disclosure Document (“FDD”). The above financial information is only a portion of the financial information contained in our FDD (in Item 19). You should thoroughly review our FDD with your professional advisor. If the FDD that was presented to you does not contain an Item 19 or if any of the above financial information is inconsistent with any information contained in Item 19 of that FDD, you cannot and should not rely on the above information and should contact us immediately in writing.