Mark Otter is the President and Chief Executive Officer of MassageLuXe.
As CEO, Mark’s role is to organize the company, implement growth, and structure the executive team so it is both proactive and reactive with the franchise base. Mark says his primary role is to ensure the success of MassageLuXe’s franchisees, and his secondary role is to facilitate the growth of the brand. His goal is to see the spa franchise quadruple in size to 250 locations over the next five years.
For Mark, strong relationships create a strong team. He sets high expectations for his team members, but he also makes sure the lines of communication are always open. Mark admits a great leader must be able to make tough decisions, but also be willing to lean on trusted sources for information and expertise. Mark’s greatest strengths are his drive, leadership, and ability to unite a team around a common goal — even during the most challenging of times. Those attributes have been instrumental in strengthening the relationship between the franchise owner and franchisor.
MassageLuXe has enjoyed a renewed sense of excitement under Mark’s guidance and is well-positioned for continued growth and success under his leadership.
Prior to joining the MassageLuXe team, Mark spent seven years as a Division President for a national burger brand and five years as a franchisee of an upscale steak and seafood brand. Mark’s early career was spent with a national family dining brand, where he worked his way through the ranks from General Manager to Regional Vice President of Operations during his 12 years.
Mark lives in St. Louis with his wife, who also works for the brand. He is an avid golfer and spends much of his free time trying to beat his daughter on the links, with very limited success.
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For more information please contact Sean Rentchler by:
Phone: 636-680-9014 or
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* An offer to sell a franchise can only be made pursuant to a Franchise Disclosure Document (“FDD”). The above financial information is only a portion of the financial information contained in our FDD (in Item 19). You should thoroughly review our FDD with your professional advisor. If the FDD that was presented to you does not contain an Item 19 or if any of the above financial information is inconsistent with any information contained in Item 19 of that FDD, you cannot and should not rely on the above information and should contact us immediately in writing.