Tech Professionals Finding Rewarding Life As MassageLuXe Franchisees - MassageLuXe

Tech Professionals Finding Rewarding Life As MassageLuXe Franchisees

The Covid-19 pandemic has resulted in numerous societal and cultural changes. One such change is the ‘Great Resignation’ that has seen people reevaluating their careers and their work-life balance. A recent Microsoft Work Trend Index found that 40% of people want to change jobs this year. A similar U.S. survey found 26% of workers are planning to leave their current job over the next few months. But it’s the mass resignation of top technology talent looking for new opportunities that has driven an increase in franchising at MassageLuxe.

MassageLuXe has long been a fantastic brand for people looking to leave the rigid corporate life behind and discover their future as an entrepreneur. After all, average spa revenue is up and the $18 billion massage space is lucrative and primed for even more growth.

“MassageLuXe is seeing an increase in interest and deals from tech professionals looking to get out of the profession or complement it with something else,” says MassageLuXe CEO Mark Otter. “We have many franchisees who have a background in IT who simply left it behind to become franchisees with us.”

Franchisees like Haritha Kommineni and Rahul Patel have found success with MassageLuXe.

Kommineni came from an IT background and was looking for a change. “I loved the ambiance of the spa. I loved everything about MassageLuXe,” she says. “I really wanted work-life balance with my husband working full time and raising two kids. It took two years to commit, but we love owning a franchise.” She recently opened her fourth MassageLuxe location.

Though Patel continues to work in IT (for now), he says he became a franchisee with MassageLuXe to help fund his children’s college and an early retirement. “This is a fantastic company. It allows me great flexibility as a franchise owner,” he says. “We get the best of both worlds. My wife and I still work our full-time jobs and enjoy all the benefits of business ownership. I may decide I’d like to step away from my consulting job and focus on our spa business. That’s why I like this brand so much, there is room for growth and expansion.”

Tech industry professionals make perfect MassageLuXe franchisee candidates, says the brand’s Chief Growth Officer Kristen Pechacek. “Franchisors look for people who can understand the process and can operate the business by quick decision-making. We want people who can learn quickly and implement the learning to lead a team of professionals. That’s what IT professionals offer.”

MassageLuXe franchisees get a quick ramp-up with early profit opportunities thanks to an expanding service line, product offerings, and top-notch grand opening marketing support. Franchisees know they will receive support at every level from site selection and grand openings to ongoing training, marketing, coaching, and more. The brand’s in-house team has extensive experience in all facets of business operations and assists franchisees in the operation of their business.

Franchisees with MassageLuXe drive revenue through a proven membership-based pricing model that generates a recurring income stream. The brand carries a variety of facial and massage products and service add-ons that complement in-spa services for guests.

“The end goal is to increase client engagement, which is a focus of ours, and something we excel at over the competition,” says Otter. This allows the franchisee to increase the value of the customer both prior and post appointment.”

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