The Future of the Massage Therapy Industry: 2030 Outlook
The future of the massage industry is exciting and strong. It has experienced explosive growth over the past decade, and the next decade proves to be just as promising. More people depend on massage therapy for their health than ever before, and as the American population ages, the massage therapy field is expected to grow. This leads to more successful career opportunities for massage therapists and massage spa franchise owners. By 2030, the massage spa industry will have even deeper roots in the health and wellness business sector.
Current Massage Therapy Industry Demand
According to the American Massage Therapy Association (AMTA), the massage therapy industry is an $18 billion industry and continues to grow. According to the AMTA consumer survey, an average of 21% of adult Americans received at least one massage in a spa in the last year.
The demand for massage therapy is growing and more people are relying on massage spa franchises for their expertise, reliability, and ease of access to other spa services. The spa franchise industry is mainstream, stable, and growing rapidly.
A Growing Industry
The increase in demand for massage therapy is evident, and it appears consumers place massage therapy high on their list of priorities. In the year prior to the AMTA consumer survey, participants received an average of 4.4 massages. Survey participants say they received an average of 12.7 massages in the previous five years.
The survey also found that most consumers consider massage therapy to be a necessity rather than a luxury. According to the AMTA survey, 86% of participants view massage as being beneficial to overall health and wellness. Of those surveyed, 87% believe that massage can be effective in reducing pain.
Why Do People Get a Massage?
The days of seeing massage as only a way to pamper and relax are over. While massage therapy does exactly that, consumers flock to massage spas for more reasons now. They see massage therapy as a benefit to their health, an all-important way to manage stress, and a treatment for chronic pain. According to the AMTA:
- As many as 71% of consumers believe massage therapy should be considered a form of health care.
- Meanwhile, 78% of consumers surveyed claim the primary reason for receiving their last massage was medical (52%) or stress related (26%).
- About 30% of consumers used massage as a form of pain relief.
- Up to 29% of those surveyed say their doctor encouraged them to receive a massage.
- Additionally, 35% of consumers considered massage therapy as an alternative to opioids or other prescription pain relievers.
Growth with the Population
As the American population ages, so does the demand for massage therapy. Millennials are growing up in an age where healthcare is a priority, and they see massage therapy as a part of that. In addition, more baby boomers are turning to massage therapy to help with ailments brought on by age.
Baby boomers have no desire to slow down, and they recognize that massage therapy helps keep them on the move. According to the AMBP, massage therapy has numerous benefits for baby boomers:
- Improves range of motion and decreases low-back pain.
- Releases endorphins, the body’s natural painkiller, thereby reducing the need for medications.
- Eases pain due to arthritis by increasing circulation around joints, bringing healing oxygen and nutrients to rebuild tissue.
- Improves the appearance and condition of skin through increased circulation.
- Reduces swelling and scar tissue.
The Future of the Massage Therapy Industry
The massage therapy industry is only getting stronger from here. Consumers will seek the health benefits of massage therapy at an increased rate while still enjoying the idea of feeling pampered. They will turn to massage spa franchises, like MassageLuXe, to meet their needs.
Turning to the Massage Spa Franchise
As demand increases in the massage therapy industry, consumers will want to receive treatment from a trusted brand. MassageLuXe offers:
- Attractive membership pricing structure
- Trained massage therapists
- Access to other spa services
- Relaxing atmosphere
- Trusted business
Massage Therapy Careers
As massage therapy increases in popularity, so does the need for skilled massage therapists. The number of massage therapists in the United States has more than doubled over the past two decades.
According to a survey by the Associated Bodywork and Massage Professionals (ABMP), a national membership association for massage and bodywork professionals, there were approximately 334,219 massage therapists in the United States in 2019. That was a 1.6% growth rate from 2016’s estimate of 328,799 massage therapists.
The demand for trained, professional massage therapists will increase over the next decade. According to the U.S. Bureau of Labor Statistics, employment of massage therapists is projected to grow 22% from 2018 to 2028. That’s much faster than the average for all occupations. The U.S. Bureau of Labor Statistics indicates this demand will likely increase as more healthcare providers understand the benefits of massage and these services become part of treatment plans.
MassageLuXe meets this demand by offering attractive career opportunities for talented massage therapists. MassageLuXe employees receive rapid advancement opportunities, performance rewards including commissions and bonuses, employee massage and facial rates, and a relaxing and professional work environment.
Future of the Massage Spa Franchise Industry
Many MassageLuXe spas are already in development, but opportunities still exist in most markets. In 2030, MassageLuXe will be a household name and trusted brand when consumers think of where they want to get their next massage. The MassageLuXe franchise team expects to welcome clients, franchise owners, and massage and spa therapists in markets across the country.
The future of the massage therapy industry points to success, and MassageLuXe franchise owners will benefit from this growth. MassageLuXe does encourage prior business experience, but you don’t need to have experience in the spa industry to open a location.
Among the benefits of becoming a MassageLuXe franchise owner is you can join a growing industry. You will also have the opportunity be your own boss, own a turnkey business, and turn a profit. On average, each MassageLuXe location achieves more than a 20% profit margin each year.
MassageLuXe offers a successful business model, support, marketing tools, and training to its franchise owners. When MassageLuXe franchisees are successful, so is the brand. MassageLuXe is already a trusted name in this growing industry, and the benefits for MassageLuXe team members will only grow from here as the success of the massage spa industry continues to increase. Why wait until 2030 to achieve this success?
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