As more people embrace healthier living, the wellness industry is thriving. The global health and wellness market size is about $5 trillion, projected to reach $12.9 trillion by 2031, growing at a rate of nearly 11%, according to Allied Market Research. Consumer spending has increased in the beauty sector as well with emphasis on skincare and anti-aging. A wise investment for savvy entrepreneurs is to invest in emerging franchises in the booming beauty and wellness industry, as more consumers are trying to look and feel their best.

Fastest Growing Personal Care Franchise Concepts 

1. Wellness centers. These are establishments that focus on promoting and supporting overall well-being and holistic health, with services aimed at improving physical, mental, and emotional health. It can encompass nutrition and healthy eating services through nutrition counseling. Often the concepts can focus on complementary health treatments like acupuncture and chiropractic care. Or a wellness center may provide services focused on mental and emotional well-being, including counseling, mindfulness and meditation classes, stress management programs, and workshops on personal development.
2. Fitness centers. Exercise promotes both physical and mental health. After the stay-at-home orders at the beginning of the COVID-19 pandemic, people are returning to gyms and fitness centers in record numbers. Participants may benefit from certified trainers or instructors who develop personalized workouts to track progress and help members reach their fitness goals. There are also boutique style fitness centers that specialize in specific modalities like yoga, Pilates, Zumba, or cycling. While these centers focus on optimal physical health, exercise releases endorphins that can also improve mood and help with emotional well-being.
3. Eyelash studios. Eyelash studios or lash salons specialize in providing personalized eyelash extension services and other lash-related treatments. One of the primary benefits of eyelash centers is the ability to achieve longer, fuller, and more glamorous-looking eyelashes. Eyelash extensions are meticulously applied to natural lashes, adding length, volume, and curl. The extensions provide a ready-to-go look that eliminates the need for additional eye makeup. This can be especially beneficial for individuals with busy schedules or those who prefer a low-maintenance beauty routine. Lash extensions can last several weeks before needing a touch-up or fill.
4. Skincare centers. Another one of the fastest growing franchise concepts involves facials and overall skin health. In this space, customers are offered a range of professional skincare treatments, focusing on improving and maintaining the health, appearance, and condition of the skin. Trained professionals including estheticians or dermatologists assess skin conditions and provide personalized advice, recommendations, and customized treatments. These may include facials, chemical peels, microdermabrasion, laser treatments, or LED therapy, targeting specific skin issues. They often use high-quality products and advanced technologies specially formulated or designed to deliver optimal results for long-term skin health.
5. Hair removal concepts. There is a growing demand for smooth, hair-free skin. Achieving the desired look can be a big confidence booster for customers. Hair removal services cater to both men and women across various age groups and demographics. Typically, these services are not one-and-done. Most methods require multiple sessions, which means customers often return for regular treatments that may involve waxing, laser hair removal, electrolysis, or sugaring.
6. Massage spas. Massage therapy is one of the leading trends in the wellness industry because it offers many benefits for both physical and mental health. Regular massages can help manage chronic pain, promote recovery from injuries, and enhance overall muscle flexibility and mobility. Massage stimulates blood flow and lymphatic circulation throughout the body. Massage therapy also promotes the release of endorphins, which are natural mood enhancers, leading to reduced stress levels and an overall sense of relaxation. Massage spas provide a serene and calming environment that promotes a sense of peace and tranquility, that, coupled with the skilled touch of a massage therapist, can help de-stress and rejuvenate.

A Trio of the Hottest Services at MassageLuXe 

As a beauty and wellness franchise, MassageLuXe understands how important it is for our customers to engage in wellness rituals like massage that promote a healthy lifestyle centered around self-care. That’s why we not only provide an extensive menu of massage services, but facials and hair removal as well. Offering three of the biggest in-demand beauty and wellness concepts is what sets us apart.

For you as a franchise owner, providing three related personal care offerings increases your ROI and expands your revenue opportunities. Using our proven business model, you’re able to enjoy business ownership in a growing industry with quick ramp-up and early profit potential. You’ll be part of a massage franchise designed to create a consistent sales cycle with a membership model that can provide a steady stream of recurring income. Our franchise owners also benefit from additional revenue sources like retail skincare products and gift cards.

If you’re ready to join a leading franchise in the fast-growing beauty and wellness industry, request franchise info, and we’ll be in touch.