The health and wellness industry is booming. While overall well-being was growing in popularity over the last decade, the pandemic put consumer wellness into overdrive as health, prevention, and self-care have become top priorities for many Americans. The wellness economy is growing as consumers intend to keep spending more on products and services that improve their health, fitness, nutrition, appearance, sleep, and mindfulness.

What is Health and Wellness?

Health and wellness market growth is not just fitness and nutrition but also overall physical and mental health. The business of health and wellness is described by experts as “industries that enable consumers to incorporate wellness activities and lifestyles into their daily lives.”

With chronic lifestyle diseases on the rise, like high blood pressure, diabetes, stress, and high cholesterol, Americans are becoming more mindful of caring for their overall health. According to The Global Wellness Institute, the value shift from the pandemic makes health and wellness a $5 trillion industry growing at 10 percent annually, forecast to reach $7 trillion by 2025.

Health and Wellness Economic Success

What's driving this economic success? It’s a reflection of consumers’ changing relationships with their health care. Perhaps more than ever, people are prioritizing lifestyle, taking health into their own hands, and spending money on their well-being.

More Americans are making adjustments and rearranging wellness, placing it at the top of the list. This is not just about going to see your primary care physician on a regular basis, or walking a certain amount of steps every day — consumers are taking charge of their overall well-being; physical, mental, and spiritual. It means better nutrition, focusing on the healing power of sleep, exercise, and lowering anxiety.

Heading into the second year of a global pandemic, anxiety is the operative word. In fact, the CDC recognizes the strong emotions that have derived from the on-going COVID-19 pandemic. Mental distress has increased globally, and consumers are hungry for assistance dealing with complete well-being. Businesses catering to personal care wellness are in high demand.

How to Cater to Consumer Wellness as a Business

This means if you are thinking about diving into a business venture that is not only lucrative but also assists people in your community with their overall well-being, now is the time to make that investment. To succeed in the health and wellness industry, you must offer a product or service that caters to the wellness demand, and you must let consumers know what you are providing and how it can help them in their self-care goals. Come up with strategies to engage customers.

Understanding the trend that people are prioritizing wellness and spending money on well-being is driving demand in the health and wellness industry. As a business opportunity, partnering with a health and wellness franchise can provide a quicker path to your goals.

MassageLuXe Franchise Opportunity

That’s what we’ve done at MassageLuXe. We are a massage franchise that offers services to help clients relax, remove pain, and restore health. Massage is part of the burgeoning health and wellness industry. While there is the luxury and pampering you receive in a spa setting by receiving a massage to relieve tension and stress and work out over-used muscles, we are also seeing the benefits of the healing properties of massage to treat a myriad of health issues.

Massage therapy can relieve stress and anxiety, which improves your mental health and well-being. Additionally, therapeutic massage provides pain management and relief for people suffering from numerous ailments and chronic conditions.

Therapeutic massage and skin health treatments are methods of self-care that lead to better health, pain management, and overall improvements to your well-being.

MassageLuXe is committed to educating clients about the health benefits of massage and facial care and the importance of these routine services. Americans are understanding more and more the healing properties of massage, which is why massage therapy is an $18 billion industry and continues to grow. In fact, experts have seen an explosive 200 percent growth in massage during the past decade because massage therapy is recognized as a crucial part of integrative health for pain management.

As the massage industry grows, so are we. We are always looking for like-minded partners who believe in the pain-relieving properties of massage therapy in a luxury spa setting.

To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below.