The history of body hair removal stretches back millennia, from Stone Age practicality to Ancient Egyptian standards of civility and medieval eyebrow trends. However, it was the 20th century that saw a surge in hair removal as a mainstream fashion practice. Today, entrepreneurs seeking to capitalize on this enduring trend might consider a waxing franchise, a business model that caters to the modern consumer's desire for efficient and long-lasting hair removal solutions.

Hair removal methods have vastly improved, with waxing emerging as a popular alternative to shaving. Unlike shaving, which merely trims hair at the surface, waxing extracts hair from the root, offering smoother, hair-free skin for up to four weeks. While the concept of body waxing might initially seem daunting, advancements in technique and the expertise of licensed estheticians have transformed it into a comfortable and even relaxing experience, making a waxing franchise an attractive option for both business owners and consumers.

Is Waxing a Profitable Business?

The popularity of body waxing has made the waxing industry big business. Looking at the latest waxing industry statistics, Here in the U.S., IBISWorld says the Personal Waxing & Nail Salons industry is valued at $21.7 billion this year with a 5.4% growth rate.

To be part of this flourishing industry, understand that as consumer demand for these services has grown, so has the competition. Going head-to-head in the market against big name brands is a Herculean task for an independent startup. Instead, consider the advantages of being part of a waxing franchise.

Waxing Franchise Opportunities

Becoming a franchise owner with a hair removal franchise means benefitting from established brand recognition which can make it easier to attract customers and build a loyal following. Rather than learning the ropes and starting from scratch, there is a proven business model to utilize, with processes and procedures that have been tested and refined over time. This can save time and money by avoiding trial and error and allowing the focus to be on running the business. Operating the business is a streamlined process thanks to the training and support from the franchisor, which can prevent costly mistakes.

Services To Offer In Your Waxing Franchise

When looking at waxing franchises, the services vary by brand. Brands may offer a menu of body waxing specialties like eyebrow, lip, chin, and facial hair removal. Full body waxing may include armpit, leg, back, stomach, and bikini waxing. There are also Brazilian wax franchises —designed to remove unwanted hair inspired by Brazilian cut swimsuits. These hair removal services are growing in popularity for men and women who enjoy smoother skin compared to shaving. According to Statista, 6.39 million Americans used professional waxing services four times or more within six months in 2020.

Waxing Franchise Cost Breakdowns

With high demand and profit potential, the question is: What are the initial costs of a franchise that does body waxing?

Here are some figures from two brands to consider. According to numbers from Entrepreneur:

European Wax Center

Franchise fee is $45,000.

Initial investment ranges from $349,600 to $553,950.

Waxing the City

Franchise fee of $42,500.

Initial investment of $223,965 to $493,428.

More Services = More Profit Potential

Although both brands have similar costs, no matter the price tag, the problem is that specialty services like a waxing-only business may not be as lucrative as owning a massage and waxing franchise like MassageLuXe. Combining these services means you, as a franchise owner, can offer a better variety of services to your customers, which can improve your bottom line. Our model is designed to provide multiple revenue streams from a menu of services that can be utilized by customers on a recurring basis, creating the potential for reliable monthly income.

In addition to our large selection of massages, we offer facials and waxing — a triple threat in the industry. This trio of services means customers stay longer at your location utilizing more spa services — improving your ROI. The end goal is to increase client engagement, which is a focus of ours, and something we excel at over the competition.

The MassageLuXe spa franchise cost is similar to what you might spend on a waxing-only franchise, but we provide additional opportunities to increase your profit margin by offering not just waxing, but massages and facials. Our model was created with an expanding service line and product offerings designed to create steadier sales cycles and reduce administration and billing time.

To learn more about spa franchise opportunities with MassageLuXe by filling out our request form here.