Massage Equipment: What You Need to Start Your Business - MassageLuXe

Massage Equipment: What You Need to Start Your Business

An
entrepreneur on the verge of entering the massage spa market is headed in the
right direction already.

The
International Spa Association (ISPA) in 2018 discovered that, after eight
consecutive years of growth, total revenue in the spa industry had risen to
$17.5 billion, which has since edged up to $18 bill...

ion, according to the American
Massage Therapy Association (AMTA). Projections anticipate continued growth in 2020.

According
to the AMTA, an average of 32.6 million adult Americans received at least one
massage in the last year.

Suffice
it to say, it’s a smart choice of market.

One
of the first decisions a prospective massage spa owner will make is whether to
start from scratch as an independent operator or buy a franchise. If you are
planning to buy a franchise from an established franchisor, keep reading, but
just know that your franchisor will provide guidance in everything you’ll need,
as well as connections with suppliers — and in most cases, specific brands you
are required to use.

A
franchise owner will have a much easier, streamlined path.

If you are opening as an independent, this guide can help you as you prep to open your dream massage business. Here are a number of the main types of massage equipment and supplies you should expect to need in your massage business.

Massage Tables

This
massage equipment category, one of the most integral to the massage business,
is worthy of an article all its own, such as this good one from Massage Magazine. With the many disciplines of
massage practiced in the field and the dynamic personal preferences of
therapists, a number of types of tables and features exist.

Massage Magazine
relays advice from experts about considering your clients and types of services
you’ll offer and whether a given table will allow for proper body mechanics and
comfort. Assuming your spa will perform services at your fixed location (rather
than house calls), fixed tables (as opposed to portable) may be best. However,
you may also need portable tables if you develop a revenue stream performing
on-site massage services at businesses, events, and other places away from your
spa.

Prices range from inexpensive to very expensive, so decide what features you can’t do without. All tables should be adjustable (including the face cradle), because your clients will come in every size and shape, and their comfort is paramount, as is your ability to get the right angle ergonomically to perform. Tables should be sturdy as well, to accommodate larger customers.

Massage Chairs

For chair massage, you will need — you guessed it — massage chairs. The same considerations apply as for tables: sturdiness, adjustability, and versatility.

Sheets and Pillows

Linens
are another important element of the massage experience. They play a big role
in setting a clean, calming, professional atmosphere. And they serve the
practical purpose of keeping the client physically comfortable.

Have
fun choosing the right style and look for your spa’s desired vibe, but make
sure you use quality, durable linens that can withstand the rigors of many
washings.

Long-fiber
cottons are stronger and more likely to retain their smooth texture.
Poly-cotton blends will not be as prone to wrinkles. Flannel sheets are perfect
in the winter but also in the summer when they can add a touch of warmth inside
your air-conditioned spaces.

Sheets
in massage-specific sets will fit more snugly than a regular twin fitted sheet.
Though regular bed sheets might work, massage sheets will look more
professional and appropriate.

Pillows used in massage spas, or “bolsters,” help complete the comfort picture, and they come in a myriad of shapes and sizes. Most popular are “half-round” and “full-round” positioning bolsters. Other shapes include triangular, neck pillows, and more.

Massage Oils and Lotions

Depending on the styles of massage in your offering, you will need different types of creams and oils.

This is not a product area in which to skimp; quality is king. Clients can be very particular about skin products, and if they like them, they may ask about buying some at retail. You do not want to have to tell them what you just used in their message was a cheap product. Use quality brands.

Music

Music
is yet another star player in creating the right atmosphere. The type of music
you choose (preferably something soothing and relaxing) is up to you.

But
something many new business owners do not consider is that playing music in a business
requires paying licensing fees. Many operators are shocked when a
representative from BMI or ASCAP shows up two years after opening and demands
fees going all the way back to the spa’s start date.

Get your licensing ducks in a row early.

Towels

Towels
in a massage spa, like sheets, are a valuable tactile component of the
experience.

When choosing towels (including hand towels), consider the frequency of use, durability, and softness.

Lighting and Candles

One
major attraction for a client going to a massage spa is the way the experience changes
their mood, and much of that is set before a therapist ever touches them.

Besides
sheets, towels, music, and decor, your lighting is of utmost importance. It can
transform a boxy, otherwise bland room into a different environment entirely.

Choose
your lighting wisely in accordance with the precise mood and atmosphere you
seek to present.

Candles should also fit your chosen mood from a lighting standpoint, as well as add fragrance(s) you feel best fit(s) the experience.

Stools

As
with tables, the world is full of options for stools. Make sure you choose what
is most ergonomic and versatile for your therapists to use.

That means adjustability and mobility (stools that roll) to allow your staff to reach clients from every necessary angle while maintaining comfort for the therapist, too.

Robes

For robes, another comforting element of the experience, take the same approach as with sheets and towels. You will want attractive, comfortable robes that can withstand many launderings without deteriorating too quickly.

Storage

All
of your linens, lotions, oils, tools, and more will need somewhere to “live”
when not in use. Make sure you have enough cabinet, closet, and furnishing
space for what you need to stash.

Remember, the more out-of-sight your supplies are when not in use, the cleaner and more uncluttered your spaces will be, which fosters a better, more soothing client experience.

Waiting Area Furniture

Comfort
and mood should begin before you step inside the massage room. Your true first
impression is your waiting area.

Choose
furniture that is comfortable and in keeping with the look and feel of the rest
of your facility. Consistency is key.

Music playing in the waiting area should be consistent with the tone of the rest of your spaces.

Cleaning Products

Every
business needs a lot of the same types of cleaning products for floors, break
areas, countertops, etc. However, a massage business has unique concerns, including
properly cleaning massage tables.

It is advisable to use non-caustic products that do not contain alcohol. Nothing can subvert the well-crafted atmosphere your lighting, candles, music, and linens have worked so hard to create like an unpleasant chemical odor.

Laundry Equipment — Or Not

You
can choose to purchase your own commercial washers and dryers to keep onsite to
handle your needs, or instead contract out with a laundry vendor.

Each method has pros and cons. Owning your own equipment requires maintenance and upkeep, and a breakdown can really throw a monkey wrench in your workflow. Paying outside laundry fees can get expensive, but you have the peace of mind of having it taken care of — while saving the labor cost of paying staff more to do laundry.

Retail Products

This
is another subject that could constitute its own separate exploration. Massage
services put customers in the mood to buy and take home products that can help
them continue the experience.

Starting out, you may wish to offer very few products, such as oils, lotions, and candles, and gradually scale up, offering anything from clothing to books and beyond. Retail is an excellent additional revenue stream.

Promotional Materials

Inside the walls of your massage spa is one of the best places to promote your full array of services. Be sure to post table tent promotional pieces, cards, brochures, and other marketing elements in your waiting area and any other appropriate touchpoint.

The Rub

As
stated earlier, if instead of opening an independent business you buy a massage
spa franchise
, just about everything discussed here will be expertly
thought out for you in advance and ready to set up in a turnkey package.

Either way, congratulations on taking the plunge into an exciting and rewarding industry.

About MassageLuXe

Founded
in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based
spa company with a mission of delivering the highest quality massage while
providing a comfortable, relaxing and luxurious environment to clients. To
further this mission, MassageLuXe also grants clients access to Repechage
facials and waxing services.

Massage
is a service that improves health, promotes relaxation and overall well-being
for the consumer, and has been practiced throughout the world for thousands of
years. MassageLuXe currently has 68 locations across 16 states and is planning
to expand to 250 locations in the next five years.

For
more information about MassageLuXe, please go to https://massageluxe.com/.

For
franchising information about MassageLuXe, please go to https://franchise.massageluxe.com/.

[ Read More ]

An
entrepreneur on the verge of entering the massage spa market is headed in the
right direction already.

The
International Spa Association (ISPA) in 2018 discovered that, after eight
consecutive years of growth, total revenue in the spa industry had risen to
$17.5 billion, which has since edged up to $18 billion, according to the American
Massage Therapy Association (AMTA). Projections anticipate continued growth in 2020.

According
to the AMTA, an average of 32.6 million adult Americans received at least one
massage in the last year.

Suffice
it to say, it’s a smart choice of market.

One
of the first decisions a prospective massage spa owner will make is whether to
start from scratch as an independent operator or buy a franchise. If you are
planning to buy a franchise from an established franchisor, keep reading, but
just know that your franchisor will provide guidance in everything you’ll need,
as well as connections with suppliers — and in most cases, specific brands you
are required to use.

A
franchise owner will have a much easier, streamlined path.

If you are opening as an independent, this guide can help you as you prep to open your dream massage business. Here are a number of the main types of massage equipment and supplies you should expect to need in your massage business.

Massage Tables

This
massage equipment category, one of the most integral to the massage business,
is worthy of an article all its own, such as this good one from Massage Magazine. With the many disciplines of
massage practiced in the field and the dynamic personal preferences of
therapists, a number of types of tables and features exist.

Massage Magazine
relays advice from experts about considering your clients and types of services
you’ll offer and whether a given table will allow for proper body mechanics and
comfort. Assuming your spa will perform services at your fixed location (rather
than house calls), fixed tables (as opposed to portable) may be best. However,
you may also need portable tables if you develop a revenue stream performing
on-site massage services at businesses, events, and other places away from your
spa.

Prices range from inexpensive to very expensive, so decide what features you can’t do without. All tables should be adjustable (including the face cradle), because your clients will come in every size and shape, and their comfort is paramount, as is your ability to get the right angle ergonomically to perform. Tables should be sturdy as well, to accommodate larger customers.

Massage Chairs

For chair massage, you will need — you guessed it — massage chairs. The same considerations apply as for tables: sturdiness, adjustability, and versatility.

Sheets and Pillows

Linens
are another important element of the massage experience. They play a big role
in setting a clean, calming, professional atmosphere. And they serve the
practical purpose of keeping the client physically comfortable.

Have
fun choosing the right style and look for your spa’s desired vibe, but make
sure you use quality, durable linens that can withstand the rigors of many
washings.

Long-fiber
cottons are stronger and more likely to retain their smooth texture.
Poly-cotton blends will not be as prone to wrinkles. Flannel sheets are perfect
in the winter but also in the summer when they can add a touch of warmth inside
your air-conditioned spaces.

Sheets
in massage-specific sets will fit more snugly than a regular twin fitted sheet.
Though regular bed sheets might work, massage sheets will look more
professional and appropriate.

Pillows used in massage spas, or “bolsters,” help complete the comfort picture, and they come in a myriad of shapes and sizes. Most popular are “half-round” and “full-round” positioning bolsters. Other shapes include triangular, neck pillows, and more.

Massage Oils and Lotions

Depending on the styles of massage in your offering, you will need different types of creams and oils.

This is not a product area in which to skimp; quality is king. Clients can be very particular about skin products, and if they like them, they may ask about buying some at retail. You do not want to have to tell them what you just used in their message was a cheap product. Use quality brands.

Music

Music
is yet another star player in creating the right atmosphere. The type of music
you choose (preferably something soothing and relaxing) is up to you.

But
something many new business owners do not consider is that playing music in a business
requires paying licensing fees. Many operators are shocked when a
representative from BMI or ASCAP shows up two years after opening and demands
fees going all the way back to the spa’s start date.

Get your licensing ducks in a row early.

Towels

Towels
in a massage spa, like sheets, are a valuable tactile component of the
experience.

When choosing towels (including hand towels), consider the frequency of use, durability, and softness.

Lighting and Candles

One
major attraction for a client going to a massage spa is the way the experience changes
their mood, and much of that is set before a therapist ever touches them.

Besides
sheets, towels, music, and decor, your lighting is of utmost importance. It can
transform a boxy, otherwise bland room into a different environment entirely.

Choose
your lighting wisely in accordance with the precise mood and atmosphere you
seek to present.

Candles should also fit your chosen mood from a lighting standpoint, as well as add fragrance(s) you feel best fit(s) the experience.

Stools

As
with tables, the world is full of options for stools. Make sure you choose what
is most ergonomic and versatile for your therapists to use.

That means adjustability and mobility (stools that roll) to allow your staff to reach clients from every necessary angle while maintaining comfort for the therapist, too.

Robes

For robes, another comforting element of the experience, take the same approach as with sheets and towels. You will want attractive, comfortable robes that can withstand many launderings without deteriorating too quickly.

Storage

All
of your linens, lotions, oils, tools, and more will need somewhere to “live”
when not in use. Make sure you have enough cabinet, closet, and furnishing
space for what you need to stash.

Remember, the more out-of-sight your supplies are when not in use, the cleaner and more uncluttered your spaces will be, which fosters a better, more soothing client experience.

Waiting Area Furniture

Comfort
and mood should begin before you step inside the massage room. Your true first
impression is your waiting area.

Choose
furniture that is comfortable and in keeping with the look and feel of the rest
of your facility. Consistency is key.

Music playing in the waiting area should be consistent with the tone of the rest of your spaces.

Cleaning Products

Every
business needs a lot of the same types of cleaning products for floors, break
areas, countertops, etc. However, a massage business has unique concerns, including
properly cleaning massage tables.

It is advisable to use non-caustic products that do not contain alcohol. Nothing can subvert the well-crafted atmosphere your lighting, candles, music, and linens have worked so hard to create like an unpleasant chemical odor.

Laundry Equipment — Or Not

You
can choose to purchase your own commercial washers and dryers to keep onsite to
handle your needs, or instead contract out with a laundry vendor.

Each method has pros and cons. Owning your own equipment requires maintenance and upkeep, and a breakdown can really throw a monkey wrench in your workflow. Paying outside laundry fees can get expensive, but you have the peace of mind of having it taken care of — while saving the labor cost of paying staff more to do laundry.

Retail Products

This
is another subject that could constitute its own separate exploration. Massage
services put customers in the mood to buy and take home products that can help
them continue the experience.

Starting out, you may wish to offer very few products, such as oils, lotions, and candles, and gradually scale up, offering anything from clothing to books and beyond. Retail is an excellent additional revenue stream.

Promotional Materials

Inside the walls of your massage spa is one of the best places to promote your full array of services. Be sure to post table tent promotional pieces, cards, brochures, and other marketing elements in your waiting area and any other appropriate touchpoint.

The Rub

As
stated earlier, if instead of opening an independent business you buy a massage
spa franchise
, just about everything discussed here will be expertly
thought out for you in advance and ready to set up in a turnkey package.

Either way, congratulations on taking the plunge into an exciting and rewarding industry.

About MassageLuXe

Founded
in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based
spa company with a mission of delivering the highest quality massage while
providing a comfortable, relaxing and luxurious environment to clients. To
further this mission, MassageLuXe also grants clients access to Repechage
facials and waxing services.

Massage
is a service that improves health, promotes relaxation and overall well-being
for the consumer, and has been practiced throughout the world for thousands of
years. MassageLuXe currently has 68 locations across 16 states and is planning
to expand to 250 locations in the next five years.

For
more information about MassageLuXe, please go to https://massageluxe.com/.

For
franchising information about MassageLuXe, please go to https://franchise.massageluxe.com/.

[ Show Less ]

Other articles you may like:

Multi-Unit Franchise Opportunities
Multi-Unit Franchise Opportunities

The Multi-Unit Franchise Agreement Potential franchise owners dream of...
  [READ MORE…]

How to Open a Spa: 10 Essential Steps to Get Started
How to Open a Spa: 10 Essential Steps to Get Started

You’re ready to start your own business, and your research led you t...
  [READ MORE…]

Strong Managers Help MassageLuXe Franchisee Run Multiple Units
Strong Managers Help MassageLuXe Franchisee Run Multiple Units

You’re a critical care doctor. How did you get into MassageLuXe? I...
  [READ MORE…]

MassageLuXe Ranked a Top Franchise In Entrepreneur’s Highly Competitive 42nd Annual Franchise 500
MassageLuXe Ranked a Top Franchise In Entrepreneur’s Highly Competitive 42nd Annual Franchise 500

ST. LOUIS, Mo. – (January 22, 2021) – MassageLuXe, a leading ma...
  [READ MORE…]