The use of massage therapy among baby boomers is booming, and members of Generation X are very aware of the powers of massage. Owners in the massage franchising industry will witness increased demand from the growing aging population.

Popularity of massage therapy among seniors

Seniors are flocking to massage spa franchises as the popularity of this alternative medicine increases — alongside the size of the aging population.

The most recent 18th Annual American Massage Therapy Association Consumer Survey, found that approximately 9 million people over the age of 55 had a total of 39 million massages in the previous 12 months. The report found that the primary reason this population received massage was for medical purposes — pain relief, soreness/stiffness, and recovery from injury.

Benefits of massage therapy for seniors

On the surface, it may seem like getting a massage is just a way
to feel good. However, the medical community is getting on board with the
numerous benefits of massage therapy, particularly when it comes to relieving
some aches and pains commonly associated with getting older.

Massage therapy for seniors has been proven to have positive
effects on chronic joint and muscle pain, blood circulation, and the nervous
system. Here is a list of massage therapy health benefits for seniors from American
Senior Communities:

• Pain due to osteoarthritis – Studies show
  massage therapy leads to less pain and stiffness and improved physical
  function.
• Sleep habits and quality of sleep – Seniors
  who receive regular massages report that they are sleeping more deeply and for
  longer lengths of time.
• Alleviating depression – Touch has been proven
  to comfort the elderly.
• Physical and mental relaxation – Massage
  decreases the unhealthy buildup of cortisol, the “stress hormone.”
• Quicker healing from injuries or illness – Our
  joints and muscles tighten as we age, which can make it more difficult to heal.
  Massage therapy keeps muscles and joints more fluid and less prone to injury.

Seniors find much more than relaxation when they make massage therapy a regular part of their healthcare routine.

Stay Young Forever

Massage therapy has grown in popularity, and younger generations
will seek out this alternative treatment as they age — especially those who
want to keep the effects of aging at bay.

Massage increases circulation in the skin through the manipulation
of the tissue. That improves the appearance and condition of the skin and its
elasticity. Here are some ways massage therapy helps seniors combat the effects
of aging from Associated
Bodywork & Massage Professionals:

• Increased circulation helps the body to pump
  more oxygen into tissues and vital organs
• Reduces swelling and scar tissue
• Stimulates lymph flow and supports the body’s
  natural process of detoxification

As members of the aging population
seek out the benefits of massage therapy, MassageLuXe spa franchise owners will
benefit as well. This means more satisfied clients, eager to come back on a
regular basis.

To learn more
about spa franchise opportunities with MassageLuXe, visit franchise.massageluxe.com, and submit a contact form.