Although the use of massage therapy can provide multiple benefits to the masses, the industry is notably booming among baby boomers, with members of Generation X also aware of the powers of massage. From dealing with arthritic pain to improving overall circulation, owners in the massage franchise industry are projected to witness increased demand from the growing aging population as they seek new methods to improve health and wellness.

Popularity of massage therapy among seniors

Seniors are flocking to massage spa franchises as the popularity of this alternative medicine increases — alongside the size of the aging population.

The most recent 18th Annual American Massage Therapy Association Consumer Survey found that approximately 9 million people over the age of 55 had a total of 39 million massages in the previous 12 months. The report found that the primary reason this population received massage was for medical purposes — pain relief, soreness/stiffness, and recovery from injury.

Benefits of massage therapy for seniors

On the surface, it may seem like getting a massage is just a way to feel good. However, the medical community is getting on board with the numerous benefits of massage therapy, particularly when it comes to relieving some aches and pains commonly associated with getting older.

Massage therapy for seniors was proven to have positive effects on chronic joint and muscle pain, blood circulation, and the nervous system. Here is a list of massage therapy health benefits for seniors from American Senior Communities:

• Pain due to osteoarthritis – Studies show massage therapy leads to less pain and stiffness and improved physical function.
• Sleep habits and quality of sleep – Seniors who receive regular massages report that they are sleeping more deeply and for longer lengths of time.
• Alleviating depression – Touch has been proven to comfort the elderly.
• Physical and mental relaxation – Massage decreases the unhealthy buildup of cortisol, the “stress hormone.”
• Quicker healing from injuries or illness – Our joints and muscles tighten as we age, which can make it more difficult to heal. Massage therapy keeps muscles and joints more fluid and less prone to injury.

Seniors find much more than relaxation when they make massage therapy a regular part of their healthcare routine.

Stay Youthful Forever

Massage therapy has grown in popularity, and younger generations will undoubtedly seek out this alternative treatment as they age — especially those who want to keep the effects of aging at bay.

Massage increases circulation in the skin through the manipulation of the tissue. That improves the appearance and condition of the skin and its elasticity.

Here are a few other ways massage therapy helps seniors combat the effects of aging from Associated Bodywork & Massage Professionals:

• Increased circulation helps the body to pump more oxygen into tissues and vital organs
• Reduces swelling and scar tissue
• Stimulates lymph flow and supports the body’s natural process of detoxification

As members of the aging population seek out the benefits of massage therapy, MassageLuXe spa franchise owners will benefit as well. This means more satisfied clients, eager to come back regularly.

To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below. 

Starting a Massage Franchise with MassageLuXe

By becoming a part of the MassageLuXe franchise family, you gain access to an established brand, a supportive network, and the tools needed to thrive in the wellness industry. Whether you’re looking to achieve financial independence, lead a motivated team, or make a positive impact in your community, MassageLuXe provides the platform to turn your goals into reality.

Learn more about franchising with MassageLuXe here. If you’re interested in learning more about the process of becoming a franchise owner, read more about our process here. To start your journey of becoming a franchise owner with MassageLuXe, fill out our form here, and we’ll be in touch to start an introductory conversation. We look forward to learning more about your entrepreneurial goals and how we can help you achieve them with a MassageLuXe franchise!