Massage Franchising: Aging Demographics Increase Demand
The use of massage therapy among baby boomers is booming, and members of Generation X are very aware of the powers of massage. Owners in the massage franchising industry will witness increased demand from the growing aging population.
Popularity of massage therapy among seniors
Seniors are flocking to massage spa franchises as the popularity of this alternative medicine increases — alongside the size of the aging population.
The most recent 18th Annual American Massage Therapy Association Consumer Survey, found that approximately 9 million people over the age of 55 had a total of 39 million massages in the previous 12 months. The report found that the primary reason this population received massage was for medical purposes — pain relief, soreness/stiffness, and recovery from injury.
Benefits of massage therapy for seniors
On the surface, it may seem like getting a massage is just a way to feel good. However, the medical community is getting on board with the numerous benefits of massage therapy, particularly when it comes to relieving some aches and pains commonly associated with getting older.
Massage therapy for seniors has been proven to have positive effects on chronic joint and muscle pain, blood circulation, and the nervous system. Here is a list of massage therapy health benefits for seniors from American Senior Communities:
- Pain due to osteoarthritis – Studies show massage therapy leads to less pain and stiffness and improved physical function.
- Sleep habits and quality of sleep – Seniors who receive regular massages report that they are sleeping more deeply and for longer lengths of time.
- Alleviating depression – Touch has been proven to comfort the elderly.
- Physical and mental relaxation – Massage decreases the unhealthy buildup of cortisol, the “stress hormone.”
- Quicker healing from injuries or illness – Our joints and muscles tighten as we age, which can make it more difficult to heal. Massage therapy keeps muscles and joints more fluid and less prone to injury.
Seniors find much more than relaxation when they make massage therapy a regular part of their healthcare routine.
Stay Young Forever
Massage therapy has grown in popularity, and younger generations will seek out this alternative treatment as they age — especially those who want to keep the effects of aging at bay.
Massage increases circulation in the skin through the manipulation of the tissue. That improves the appearance and condition of the skin and its elasticity. Here are some ways massage therapy helps seniors combat the effects of aging from Associated Bodywork & Massage Professionals:
- Increased circulation helps the body to pump more oxygen into tissues and vital organs
- Reduces swelling and scar tissue
- Stimulates lymph flow and supports the body’s natural process of detoxification
As members of the aging population seek out the benefits of massage therapy, MassageLuXe spa franchise owners will benefit as well. This means more satisfied clients, eager to come back on a regular basis.
To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below.
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Testimonials
"People are turning away from using artificial means like pain medications to combat aches and pain. Being able to offer massage therapy as part of a healthy self-care plan is important to us."
As someone who built a business from scratch, the franchise model looks so much easier. The recipe is right in front of me, I just need to follow it. I’m starting with three locations, and who knows from there! I have high expectations, and aspirations of opening more spas in the area as I grow my new businesses.
Being part of a franchise can be an amazing experience. Systems, software, color of walls, furniture, flooring – MassageLuXe has all of that thought out for you and provides the needed training.
MassageLuXe is focused on helping people feel great long term, not prescribing temporary solutions that often come with complications. We really appreciate MassageLuXe’s approach to overall health and wellness. The spas are beautifully designed and welcoming.
This is a fantastic company. It allows me great flexibility as a franchise owner. We get the best of both worlds. My wife and I still work our full-time jobs and enjoy all the benefits of business ownership. With our children being so young, we love spending time with them, and our dog, Rami. We’ve been able to define how active we are in our location and work accordingly, based on our hectic schedules.
We considered several spa brands, and MassageLuXe won us over with little competition. Most day spas feel more like doctors’ offices. They get you in and get you out. MassageLuXe is a more luxurious experience, and you sense that when you walk into the beautiful lobby. We also found MassageLuXe to be a tightknit franchise family with energetic leadership.
MassageLuXe was the right choice for several reasons. They’re very honest and upfront about their business. I felt confident in the support they promised us.
What better place to promote our own healthy lifestyle than this brand which is all about self-care and rejuvenation. I had been a retail manager for years and was burned out, working too many hours. I knew it had to change for my well-being.
We’ve been thinking about launching this spa since 2016, when we had a conversation with friends who are MassageLuXe franchisees and area developers in Detroit. They raved about the franchise. It’s been an exciting journey to finally purchase and open the spa in Leawood.
We’ve been very successful since day one. MassageLuXe International does a great job of putting forth a business plan that is really easy to follow and takes all of the guess work out of it.
The health and wellness industry is booming. When looking into new business ventures, it was a natural move for me to choose MassageLuXe because of the business model. The brand allows you to offer top-of-the-line products and services from licensed massage therapists.
We are health and wellness, that’s what MassageLuXe is. It’s not just a fluff service—we provide a service that really will improve the life of our guests.
Jump on the opportunity now while there are still locations available! Eventually, there won’t be sites to develop. You will be successful no matter where you are. If you follow the system and put in the work, you’ll have a successful spa.
We love our MassageLuXe spas. Working in our spas keeps us from retiring completely. It helps us keep the creative juices flowing. We’ve never looked back since joining the franchise. We have absolutely no regrets.
