How to Start a Massage Business: 10 Steps for Success - MassageLuXe

How to Start a Massage Business: 10 Steps for Success

The massage industry is growing, and now is a great time to start a massage spa business of your own. Whether you’re a seasoned business owner or a first-time entrepreneur, it helps to have plenty of support to get your business up and running. Joining a franchise brand, like MassageLuXe, allows you to follow a tried-and-true model and get you started on the path to success.

It takes more than a snap of your fingers to get started. Learn how to start up a massage business in 10 steps.


If you want to learn how to open a spa, research the spa and massage industry.

This is also the time to decide if you want to open a franchise or start a massage business on your own. Talk to independent spa owners and massage spa franchise owners to learn more about their experiences.

If you decide to open a franchise, research specific brands and reach out to franchisees. Visit a MassageLuXe franchise location, if possible, to get a feel for the brand.

Initial Inquiry

Let the franchise know you’re interested!

For MassageLuXe, it’s as simple as submitting your contact information. You will receive a MassageLuXe Success Packet, and you can also schedule a call with a franchise development representative.

Review Franchise Brochure

After submitting your contact information to a prospective franchisor, you will receive additional information about your possible business venture.

With MassageLuXe, you will receive a franchise brochure that includes the answers to our most frequently asked questions. You will find information on the spa and massage franchise industry, startup costs, and the types of agreements offered. You will also learn more about investment levels, royalty fees, and financial representation.

The MassageLuXe franchise brochure will give you a basic level of understanding of the benefits and process of opening a massage franchise. The packet will show you how to open a spa and give you the ability to decide if this is the right business decision for you.

Franchise Review

Through a series of scheduled telephone conferences, correspondence exchanges, and presentations with one of our professional development team members, you will have the opportunity to learn about the MassageLuXe business model and our support systems.

Part of the franchise review process will include a webinar, during which you will review the MassageLuXe business model in greater detail.

Information Exchange

If you decide to open a spa after reviewing the MassageLuXe franchise brochure, you will then submit a preliminary questionnaire.

Once you submit your information, a franchise development representative will contact you to schedule a brief pre-screening interview. You will have the opportunity to ask questions about how to open a spa during this interview.

Franchise Disclosure Document (FDD) Review

Prospective franchisors will send you a Franchise Disclosure Documents (FDD) that details everything you need to know about the brand. You should be able to speak with a franchise development representative to discuss the FDD.

The MassageLuXe FDD offers you an understanding of the site selection and spa construction process. You will be given direct access to existing owners so you can speak with them about any issues, concerns, or questions you may have about how to open a spa.

Discovery Visit

During the Discovery Visit, you travel to the corporate headquarters of the prospective franchisor to learn everything you need to know about the brand before making a final decision.

During the Discovery Visit at MassageLuXe, you will have the opportunity to visit our corporate headquarters and observe how our programs and business systems operate. At this time, you will also meet, interview, and be interviewed by, corporate executives and other team members responsible for supporting owners and their businesses.

At this point, you will review each department that supports the MassageLuXe franchise system, and you will meet the department leaders who will assist your future growth.

Final Discussions

Finally, you will discuss financing options available and preparation of the business plan and lender package. You will also review the franchise agreement with your lawyers.

Real Estate Search and Site Selection

Real estate is an important aspect of opening your spa, and this is one area, where joining a franchise is extremely beneficial. MassageLuXe provides a great deal of support and engagement throughout this process.

A MassageLuXe representative will visit the market and get to know the area while helping you determine which neighborhood to target.

Open a Spa

MassageLuXe franchise representatives will help you with site development, training, and operations. Additionally, we provide sourcing for fixtures and equipment, a grand opening advertising program, and ongoing marketing support.

Now that you know how to start a massage business, you will be ready to open a spa in no time!

To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below. 

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