Massage Innovation: Why the Spa Industry Is Booming
Businesses that are growing and moving forward are those with creative innovations designed to improve services to their customers. That’s exactly what is happening in the spa industry right now.
Much of that is due to the burgeoning wellness industry growth. The wellness market is growing twice as fast as the global economy.
How the Spa Industry is Growing
Under the “wellness industry umbrella” is one of the oldest but most effective forms of healing — massage. More and more people understand the restorative properties of massage. While spa pampering is relaxing and a great way to spoil yourself, many consumers use massage therapy at their favorite day spa as part of their wellness plan to create a healthier lifestyle.
Last year, according to the American Massage Therapy Association, 63% of consumers who got a massage for health and wellness reasons stated it was part of a treatment plan from a doctor or medical provider; massage is generally considered part of holistic medicine. As we continue to see the health benefits of massage, it’s no wonder more people are utilizing its healing properties through regularly scheduled, routine massages. There are a host of health advantages, including stress reduction, decreasing muscle soreness, improving circulation, detoxification, lowering blood pressure, and improving immune function — not to mention the relaxation, peace, comfort, and emotional effects felt after massage.
Massage Innovations Create Better Business
In the industry itself, there are a number of massage innovations keeping the industry fresh and providing new and improved services for clients.
At MassageLuXe, for example, our HydroLuXe massage beds combine the innovative technology of dry water massage with soothing heat therapy. Warm water hydro jets hit the underside of the cushioned bed. Clients enjoy a customizable head-to-toe massage experience personally selected through a touch-screen digital option menu. The 15-minute program is designed to be set to specified speeds and pressure. The warm water and pulsating massage penetrate deep into tired muscles and stimulate blood flow. This can all be done without disrobing. You just need to remove your shoes for a relaxing treatment.
MassageLuXe members can utilize the HydroLuXe massage beds once a day, every day, as part of their all-inclusive membership fee. It’s available at all locations.
Innovative Massage Techniques
For most consumers, the demand remains for the human touch of certified massage therapists. This is why at MassageLuXe, we continue to create new experiences and add-on opportunities to customize our client’s visit. We have a standard menu as well as specialty massages like the latest trigger point massage that works by putting pressure on the tight area of the body until the muscle knot softens and releases. Much like acupressure, it affects surface muscles, connective tissues, and deeper ligaments. Another offering is our sports massage, which is used by those who are active and work out. The treatment is relaxing and focuses on preventing injury
The list of innovative treatments includes reflexology, hot stone, and the use of CBD oil. CBD is a very popular application used to enhance the client experience. At MassageLuXe, some locations use 500 mg of full-spectrum, USDA-certified organic CBD oil to help balance the body’s systems. Some of our massage therapists are also offering a vitamin scalp treatment incorporating the Repêchage® Hydra-Amino 18® Hair Spa Serum designed to restore a youthful shine to damaged hair.
Innovative Impacts on Franchising
Offering the latest massage industry trends and innovations impact the way MassageLuXe franchisees do business. Providing the most recent wellness concepts means franchisees are seeing more repeat business and satisfied customers. But the technology in the spa industry doesn’t end there. The franchise model itself means all the technology we are using is standard in all locations. Innovations like our membership model, customer loyalty programs, and cloud-based tools mean better efficiency in our operating systems, easier for employees, and a better customer experience.
Massage is a Smart Investment
The spa industry continues to update, innovate and reinvent, making it a very lucrative industry —experiencing 200% growth in the past decade. The American Massage Therapy Association says the massage therapy industry is an $18 billion industry here in the United States.
The MassageLuXe Franchise Opportunity
Providing innovations that enhance the customer experience through new trends and add-on services means that as a MassageLuXe franchisee, you have great profit potential. As an owner, you get to control your own destiny and ultimately your success. We provide the playbook, the training, and support. You make it happen.
To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below.