MassageLuXe Appoints New CEO and President - MassageLuXe

MassageLuXe Appoints New CEO and President

Chief Growth Officer Kristen Pechacek Promoted to Lead Fast-Growing Franchise System

MassageLuXe, a prominent franchise in the health and wellness industry, proudly announces the appointment of Kristen Pechacek as CEO and President. Pechacek, who has been serving as the Chief Growth Officer since 2020, brings a wealth of experience in the franchise industry, having worked across a spectrum of franchise systems ranging from emerging concepts to industry-leading brands.

Pechacek, a certified franchise executive with the International Franchise Association (IFA), expressed her enthusiasm about continuing to work with the dedicated and hardworking team at MassageLuXe. In her own words, "I am thrilled to take on this new role and look forward to contributing to the ongoing success of MassageLuXe. The commitment and passion of our team, combined with the strength of our franchisees, are key elements that continue to drive our brand forward."

Pechacek assumes this role as Mark Otter transitions to the role of executive chairman at MassageLuXe. With a dedicated eight-year commitment to the brand, Otter's leadership journey has been marked by a commitment to excellence, customer satisfaction, and the development of high-performing teams. His continued involvement underscores the commitment to maintaining the brand's core values. The culture Otter has created in the Massage Luxe International team is truly second to none, and I will work to honor that culture and keep it alive.

Acknowledging the significant role played by Otter and the MassageLuXe leadership team, Pechacek expresses gratitude. "Embarking on this remarkable journey alongside Mark Otter and the leadership team has been incredible thus far. Mark's business acumen and leadership mastery were instrumental in restructuring and fortifying the foundation of a brand poised for a bright future. I can't thank him enough for the guidance and coaching he has provided, which has been critical in shaping my understanding of the business. I am looking forward to the ongoing collaboration with Mark and the leadership team as we propel MassageLuXe toward even greater achievements."

Otter remarked, "It has been an honor to lead MassageLuXe, and I am thrilled to continue contributing to the brand's success in my new role as executive chairman. I am confident in Kristen's ability to lead, and I look forward to supporting her and the entire team in this new chapter."

With a strong foundation and a dynamic leadership team in place, MassageLuXe sets ambitious goals for the future. The brand aims to surpass 250 locations within the next three years, reinforcing its commitment to providing exceptional wellness experiences to communities nationwide.

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