MassageLuXe At the Forefront Of Health and Wellness Movement
There’s a health and wellness movement sweeping the country as more and more Americans look for ways to more actively manage their health. Massages are a treatment that doctors and other health care professionals often recommend to their patients. That’s what makes fast-growing luxury spa franchise MassageLuXe such a great investment.
There’s been a marked shift towards proactive healthcare, according to Google data. Between 2019 and 2021, Google Search Trends reveal a 162% increase in self-care related searches. Elsewhere a survey by McKinsey & Company found that out of 7,500 consumers in six countries, 79 percent said they believe that wellness is important, and 42 percent consider it a top priority. In fact, consumers in every market reported a substantial increase in the prioritization of wellness during the past two to three years. The company estimates the global wellness market at more than $1.5 trillion, with annual growth of 5 to 10 percent.
A loyal and growing customer base is helping to build growth momentum for the brand. “MassageLuXe’s luxury positioning ensures that all clients are put at ease when they walk into the doors,” says MassageLuXe CEO Mark Otter. “Small things in business make a big difference. Every space has been specifically designed and maintained to ensure our client’s comfort and relaxation.”
It’s a simple fact, massage therapy plays a critical role in wellness. The American Massage Therapy Association says 63% of consumers who got a massage for health and wellness reasons reported it was part of a treatment plan from a doctor or medical provider. Here’s where MassageLuxe comes in.
“MassageLuXe makes health and wellness easy for customers,” says MassageLuXe Chief Growth Officer Kristen Pechacek. “Unlike the competition, MassageLuXe has membership options with no contract that can be used on both massage and facial services. There’s even a membership that can be shared among family members.”
Customers are flocking to MassageLuxe spas and that’s fueling unprecedented growth for the brand. Pechacek says the brand experienced a highly successful first quarter of sales this year and that the brand is ready for expansion with plans to open more than 20 locations by the end of 2022.
This membership business model is a key part of every MassageLuxe franchisee’s success.
The business model encourages ongoing client participation and visits, creates steadier sales cycles, and reduces administration and billing time. Thanks to MassageLuXe’s unparalleled training and support, franchisees have a quick ramp-up to opening with early profit opportunities thanks to an expanding service line, product offerings, and top-notch grand opening marketing support.
Franchisees can easily manage the process at their locations by using the state-of-the-art management software that is proprietary to the brand. This software allows franchisees to coordinate all aspects of their business which sets their operations and client experience up for success.
Any way you look at it, MassageLuXe is a business opportunity filled with potential. If you’re looking to make a career change or diversify your portfolio, the proven business model of MassageLuXe could be your opportunity. There is growth potential, open territories and markets.
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