Premier Day Spa Franchise Based in St. Louis Metro Relocates Home Office to Support Rapid Growth

September 01, 2021 // Franchising.com // ST. LOUIS, MISSOURI - MassageLuXe, a fast-growing massage and spa franchise delivering the highest quality services in the membership-based massage, facial and waxing industry, is thrilled to join the thriving Chesterfield, Missouri business community after moving its headquarters this summer to a new office park located at 16052 Swingley Ridge Road.

MassageLuXe looks forward to bringing out-of-state entrepreneurs to Chesterfield and the Greater St. Louis area during its regular visits from current and prospective franchisees, and the company plans to hire local professionals as the day spa franchise continues to grow.

The decision to relocate MassageLuXe’s headquarters from its home of more than 16 years in Fenton was made to support the company’s short- and long-term goals.

“In the short-term, our new office space puts MassageLuXe in a centralized location. We’re 20 minutes from the airport, and a stone’s throw from fine dining options to entertain prospective franchisees and their families as we host frequent Discovery Day visits,” says Mark Otter, CEO and President of MassageLuXe. “In the long-term, this office space provides plenty of room to grow in a state-of-the-art, modern building with curb appeal and desirable amenities.”

Those amenities include a fitness center with a shower facility, a tenant lounge, a self-serve fresh food market, and a conference and training room that seats up to 50 people.  MassageLuXe Chief Growth Officer Kristen Pechacek says it’s the perfect space for a franchise eager to attract new investors to its brand.

“First impressions are important, and our new home office is a great place to introduce professionals from across the country to MassageLuXe at a time when we’re well-positioned for significant growth,” Pechacek says. “MassageLuXe has all the qualities of a great franchise opportunity, including scalability, a proven business model, unmatched training and support, and a reliable revenue stream in our membership-based spas.”

The spa industry is mainstream, stable, and growing rapidly. According to the American Massage Therapy Association (AMTA), the massage therapy industry is an $18 billion industry and continues to grow each year as adults prioritize health and wellness. MassageLuXe, which currently has 70 locations across the U.S., enjoyed a record-breaking start to 2021 and is poised to expand to 250 locations in the next five years. Territories are available nationwide, but the company is especially interested in expanding its footprint in Texas, Ohio, and Georgia.

MassageLuXe franchisees are beneficiaries of unrivaled support and training from knowledgeable industry professionals who help ensure success in target markets. Spa owners also have access to top-of-the-line management software to help coordinate each part of their business.

The mission at MassageLuXe is to deliver the highest quality massage, facial and waxing services in an environment that is both luxurious and relaxing to all guests.

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