Three Tips For Building A Brand Focused On Wellness
For the past 18 months, consumers have been answering a wake-up call to focus on wellness. Our society has never been more concerned with health and wellness. In fact, in a recent survey of nearly 20,000 Americans, 78% of respondents said wellness is now more important than ever. Wellness is multidimensional and is not focused on one singular idea. It is a combination of physical health, mental and emotional well-being, social connections, environmental surroundings and, for some, spiritual connection. It is the integration of these things that make up a person’s wellness. As a leader of a brand, it’s important to recognize this and to position accordingly.