MassageLuXe Welcomes New Chief Growth Officer to Executive Team - MassageLuXe

MassageLuXe Welcomes New Chief Growth Officer to Executive Team

Kristen Pechacek will Facilitate and Oversee Growth of Luxury Spa Franchise

MassageLuXe, a leading massage franchise, is excited to
welcome franchise expert Kristen Pechacek to its executive team. As the Chief
Growth Officer, Pechacek will accelerate the brand’s mission to expand from 68
units to 250 units within the next five years.

As MassageLuXe’s first-ever Chief Growth Officer, Pechacek’s top
priority will be to grow franchise sales. Additionally, she will help the
existing franchisee base by growing spa membership prospects and building

Pechacek brings with her a wealth of franchise and marketing
experience. She is a Certified Franchise Executive with the International
Franchise Association (IFA). She is also a member of the IFA 2020 Committee and
the IFA Marketing & Innovation Committee. Pechacek recently served as
Digital Marketing Director for Self Esteem Brands, LLC, which represents
various fitness and spa brands in North America. She began her career in
franchising by working in digital marketing with the Minnesota Vikings and the

“I’m a player and a coach, and that’s what MassageLuXe needs at their
growth stage,” says Pechacek. “I can marry strategic thinking and overarching
plans with rolling up my sleeves and getting the job done. As the new Chief
Growth Officer, I will lay down the plans and help execute them. MassageLuXe
needs a leader who can provide strategic vision and overarching strategy for
growth, but one who is also able to send the emails and write the social posts
to facilitate that growth.”

“Kristen is a visible player in the franchise game. One of the
important things was to bring someone in for our small brand who has done well
in the massage franchise membership-based game,” says MassageLuXe CEO Mark
Otter. “Kristen has had success in growing franchise sales, but she also
understands the importance of helping current franchisees, how to build their
business, and also the customer journey.”

This hire comes as the successful culmination of a retained executive
search engagement with Global
Talent Solutions
(GTS), the franchise industry’s leading executive search
firm. Pechacek is the first Chief Growth Officer at MassageLuXe, and the
hire is the first of a string of executive hires the brand will make with GTS
as part of this growth cycle.

In an article he wrote for Forbes,
Otter discussed the importance of brand growth and learning from others in the

“If you start a business in a crowded field, you have the benefit of
looking at not just what other competitors are doing right, but also what
they’re doing wrong,” says Otter. “Then you can work on your business model so
it’s even better.”

To view Otter and MassageLuXe’s entire profile in Forbes, visit:

For more information about MassageLuXe, please visit:

For more information about MassageLuXe franchise
opportunities, please visit:

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brands, please visit:

About MassageLuXe

Founded in 2008
in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa
company with a mission of delivering the highest quality massage while
providing a comfortable, relaxing and luxurious environment to clients. To
further this mission, MassageLuXe also grants clients access to Repechage
facials and waxing services.

Massage is a service that improves
health, promotes relaxation and overall well-being for the consumer, and has
been practiced throughout the world for thousands of years. MassageLuXe
currently has 68 locations across 16 states and is planning to expand to 250
locations in the next five years.

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