MassageLuXe Targets 'Peach State' for Major Expansion

March 13, 2023 // Franchising.com // Peachtree City, GA - One Atlanta area physician believes in the healing power of massage therapy so much, she now owns her own MassageLuXe spa.

Dr. Shania Seibles, a Maternal Fetal Medicine specialist, is the proud owner of MassageLuXe of Peachtree City – the newest franchise set to open in April at 277 Highway 74 North in the Wisdom Pointe Shopping Center.

MassageLuXe is a fast-growing massage and spa franchise delivering the highest standard of services in the membership-based massage, facial, and waxing industry. The Peachtree location is the first Georgia franchise for the brand as it expands into the Peach State.

“Massage therapy is an important avenue for health and well-being because it provides a lot of benefits. An increasing number of doctors, including me, recommend massage therapy to patients,” says Dr. Seibles. “In addition to alleviating the usual muscle aches, massage therapy can be extremely beneficial for people with chronic pain which can lead to depression, if not addressed. It can also reduce anxiety and stress. From a medical standpoint, we can really lessen the burden of many medical problems through massage therapy.”

The acceptance of massage therapy as a health and wellness tool has transformed the practice from a luxury service into a mainstream health and wellness option for people of all walks of life and income levels.

Accessibility was another component that played into Dr. Seibles’ decision to open her business. When she couldn’t find a spa business to accommodate a massage therapy day for her and her friends, she decided to open her own. After investigating several brands, Dr. Seibles connected with MassageLuXe.

“There is a human connection at MassageLuXe that I didn’t get with other brands in this industry. It really felt like family when I attended Discovery Day. I don’t feel like I am just another number in a bucket bringing them revenue. MassageLuXe corporate has an amazing supportive environment and culture I plan to extend to our spa locally.”

The back story of her business startup holds significance for Dr. Seibles. She purchased her MassageLuXe franchise using inheritance after her parents passed away, to continue their legacy. The business was created as Alchemy Health and Wellness, Inc. – a name she chose to honor her late mother and father.

“My parents have always been a huge inspiration for me. As African Americans in the 1950’s and 60’s, they had a lot of challenges in terms of gaining access to higher education. But they persevered and attained PhDs in the study of chemistry. Alchemy is the root word for chemistry which is why I incorporated it into the name of my business, adds Dr. Seibles. “A lot of the characteristics and traits that I have are from my parents. Those traits helped me to be a successful physician and I am confident they will also lead me to become a successful business owner.”

Dr. Seibles is also excited to bring additional jobs to the area. She expects to employ about 30 people at the spa.

MassageLuXe franchisees like Seibles are beneficiaries of unmatched support and training from expert industry professionals who help ensure success in target markets. Spa owners also have access to top-of-the-line management software to help coordinate each part of their business. MassageLuXe owners enjoy reliable income driven by a membership-pricing model shaped over 15 years, in addition to other revenue streams such as gift cards and product sales.

“Dr. Seibles is a welcome addition to the MassageLuXe franchise family. With her medical background and belief in the benefits of massage therapy, she puts even more credibility behind our brand,” says Mark Otter, President and CEO of MassageLuXe. “ The Atlanta market is a wonderful place to host our introduction to the state because of the business-friendly reputation the city and surrounding areas have gained. We are thrilled to partner with owners like Dr. Seibles who are passionate about our brand and the health and wellness of our customers.”

The nationwide expansion of MassageLuXe continues at a significant pace with the brand expanding to more than 100 locations by the end of this year and as many as 250 new locations over the next four years.

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