Opening a Spa Checklist: Your Complete To-Do List
Opening your own spa may sound stressful and overwhelming — but it doesn't have to be! Especially when you decide to open a MassageLuXe spa franchise. You have the freedom of owning your own business, alongside the guidance of a team of experts well-versed in the spa and beauty industry. This “opening a spa checklist” covers everything you need to take care of before your grand opening.
1. Sign a Franchise Agreement
Whether you’re an experienced business owner or a first-time entrepreneur, choosing to open a MassageLuXe spa franchise is the most efficient (and beneficial) way to get started in this growing industry. After researching the brand, meeting the team, and making final discussions, you will sign a franchise agreement. Then the excitement begins!
The timeline for opening a MassageLuXe Spa can vary based on multiple factors. This includes the site selection process and when your approved location is ready to begin construction. On average, a MassageLuXe franchisee can expect to open their spa six to 12 months after signing their franchise agreement.
Actual construction generally takes only 10 to 12 weeks. MassageLuXe will help you secure real estate and permitting. We find that these processes take up much of the opening timeline.
2. Real Estate Search and Site Selection
Real estate is an important aspect of opening your spa, and MassageLuXe provides a great deal of support and engagement throughout this process. A MassageLuXe representative will visit the market and get to know the area while helping you determine which neighborhood to target.
Members of the MassageLuXe franchise development team have extensive practical experience in commercial real estate, financing, construction, demographics research, site analytics, lease negotiation, and retail store build-outs.
3. Site Development
Creating a layout and designing the space is no problem when you can follow a tried-and-true guideline. These floor plans details include space planning, detailed architectural and construction drawings, finish standards, and specifications.
You will also need to install equipment and fixtures, but not to worry: the development manual has all that information. This is in addition to standard contract and lease documents specific for MassageLuXe businesses and their construction.
4. Service Offerings
When opening a massage spa, you will want to decide what services to offer your clients. MassageLuXe makes this process easier by streamlining the services offered at every spa franchise location.
Clients visit MassageLuXe for massages, facials, and waxing. MassageLuXe offers various types of massage and facials, and the team works to expand services that entice customers with all skin types and health needs. Clients can choose from a variety of packages and memberships.
5. Hire Staff
You will want to have a team of trained massage therapists, estheticians, and sales representatives in place before you open.
The MassageLuXe operations manual contains best hiring practices within the spa franchise industry.
6. Marketing
You want future clients to know a luxury massage spa is about to open its doors!
MassageLuXe’s comprehensive marketing and advertising support begin the moment you start your site selection. MassageLuXe owners have access to all these cost-effective and proven programs designed to attract clients and establish strong referral networks.
All marketing and advertising materials are professionally developed and designed to appeal to targeted clients and demographics. Specific marketing tactics include local promotional programs, print media, special event sponsorships, direct mail marketing, public relations, and in-store campaigns. MassageLuXe also provides digital marketing solutions, including social media and email campaigns.
7. Open Your Doors
You may decide to have a grand opening, not just to welcome new clients, but to celebrate the start of this new venture!
MassageLuXe will help you develop your pre-opening grassroots program alongside your grand opening plan and business launch. So, you can relax and watch the magic of MassageLuXe unfold — knowing you’re in good hands, and that your future as a massage spa business owner is bound to be successful!
To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below.
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Testimonials
"People are turning away from using artificial means like pain medications to combat aches and pain. Being able to offer massage therapy as part of a healthy self-care plan is important to us."
As someone who built a business from scratch, the franchise model looks so much easier. The recipe is right in front of me, I just need to follow it. I’m starting with three locations, and who knows from there! I have high expectations, and aspirations of opening more spas in the area as I grow my new businesses.
Being part of a franchise can be an amazing experience. Systems, software, color of walls, furniture, flooring – MassageLuXe has all of that thought out for you and provides the needed training.
MassageLuXe is focused on helping people feel great long term, not prescribing temporary solutions that often come with complications. We really appreciate MassageLuXe’s approach to overall health and wellness. The spas are beautifully designed and welcoming.
This is a fantastic company. It allows me great flexibility as a franchise owner. We get the best of both worlds. My wife and I still work our full-time jobs and enjoy all the benefits of business ownership. With our children being so young, we love spending time with them, and our dog, Rami. We’ve been able to define how active we are in our location and work accordingly, based on our hectic schedules.
We considered several spa brands, and MassageLuXe won us over with little competition. Most day spas feel more like doctors’ offices. They get you in and get you out. MassageLuXe is a more luxurious experience, and you sense that when you walk into the beautiful lobby. We also found MassageLuXe to be a tightknit franchise family with energetic leadership.
MassageLuXe was the right choice for several reasons. They’re very honest and upfront about their business. I felt confident in the support they promised us.
What better place to promote our own healthy lifestyle than this brand which is all about self-care and rejuvenation. I had been a retail manager for years and was burned out, working too many hours. I knew it had to change for my well-being.
We’ve been thinking about launching this spa since 2016, when we had a conversation with friends who are MassageLuXe franchisees and area developers in Detroit. They raved about the franchise. It’s been an exciting journey to finally purchase and open the spa in Leawood.
We’ve been very successful since day one. MassageLuXe International does a great job of putting forth a business plan that is really easy to follow and takes all of the guess work out of it.
The health and wellness industry is booming. When looking into new business ventures, it was a natural move for me to choose MassageLuXe because of the business model. The brand allows you to offer top-of-the-line products and services from licensed massage therapists.
We are health and wellness, that’s what MassageLuXe is. It’s not just a fluff service—we provide a service that really will improve the life of our guests.
Jump on the opportunity now while there are still locations available! Eventually, there won’t be sites to develop. You will be successful no matter where you are. If you follow the system and put in the work, you’ll have a successful spa.
We love our MassageLuXe spas. Working in our spas keeps us from retiring completely. It helps us keep the creative juices flowing. We’ve never looked back since joining the franchise. We have absolutely no regrets.
