Own a Massage Chain: 2023 Outlook for the Wellness and Self-Care Industry
What’s your definition of self-care? According to the National Institute of Health, self-care is described as taking time to do things that help you live well and improve both your physical and mental health. Originally self-care was considered an instant gratification activity done to feel better or comforted in the moment – like watching a favorite movie. Now, the meaning has evolved to include more long-term efforts that have greater lasting impact on overall wellness and improved quality of life. Self-care now encompasses both physical and mental wellness, like exercising or having routine massages. This shift is contributing to the high consumer demand for businesses associated with wellness and self-care.
Wellness is a Lucrative Industry in 2023
Wellness is a $450 billion industry in the U.S., growing at a rate of 5% annually, according to stats from McKinsey and Company. Also noted in their findings, about 50% of Americans now place their health and wellness as top priorities in their everyday life—a growing trend since the onset of the COVID-19 pandemic—illustrating the importance of self-care. Businesses in this sector are thriving including massage chains.
Massage Takes a Top Spot for Consumers
Massage is an $18 billion industry in the U.S. with about 21% of adults receiving massages on a regular basis thanks to its healing properties, according to the American Massage Therapy Association. 70% of participants surveyed say they receive massages for medical or health reasons such as pain management, injury rehabilitation, or overall wellness.
Having a routine massage can reduce pain, ease tension, improve circulation, lower heart rate, and improve immune function as reported by Mayo Clinic. More Americans are recognizing these benefits for personal self-care, making now a great time to invest in a massage spa franchise to meet the needs of consumers.
The Price Tag
There are many variables to consider when investing in a spa franchise like MassageLuXe. If you are looking for one of the best massage franchise opportunities, MassageLuXe provides franchisees with quick ramp-up and early profit potential. The cost to open a franchise unit with our brand ranges from $387,800 to $732,900 with an initial franchise fee of $42,500. Costs vary depending on factors including spa equipment and supplies, leasehold improvements, and insurance.
How Much Can I Make Owning a Massage Chain?
In short, it depends on a multitude of variables. At MassageLuXe, you may add to your margins by becoming a muti-unit franchise owner in a protected territory.
Our business provides a consistent sales cycle for franchisees because of our membership-based model. This recurring revenue, coupled with additional revenue streams help increase profit potential.
Item 19 of the Franchise Disclosure Document (FDD) gives franchise buyers an idea of what the franchises in the system have seen in terms of revenue in the previous year. Franchisors are restricted from answering questions about profit and potential unit performance, although individual franchisees are at liberty to discuss their finances. Your review of the FDD can assist as well as speaking with the franchisees within the system about their experience.
MassageLuXe Stands Out Among the Competition
There are other massage chains in the market like Hand and Stone Massage and Facial Spa, Elements Massage, and Massage Envy, proving what a high demand industry this is. However, as a franchisee with MassageLuXe you enjoy brand recognition with a fast-growing massage and spa franchise that provides luxurious treatments to clients across the country.
What sets us apart is our commitment to educating the health benefits of massage and facial care to our clients as well as how important it is to enjoy these services on a routine basis. At MassageLuXe we believe therapeutic massage and skin health treatments are not just ways to be pampered — they are methods of self-care that lead to better health, pain management, and overall improvements to your wellbeing. What our clients like about the MassageLuXe model is:
- Recession resiliency in a membership-based model where unused services carry over to next month. This means low attrition rates due to the ability to bank services and use at consumer discretion.
- While other membership programs lock down customers with contracts, continually raise costs and require enrollment fees, MassageLuXe makes doing business with their spas easy. No contracts or enrollment fees. Put your account on freeze or cancel at any time.
- The desire to improve facial skin health without invasive procedures and lasers is increasing. MassageLuXe facials keep skin healthy and glowing. Many spas also have HydraFacial services.
Follow the Trends and Take Action
The outlook for wellness and self-care in 2023 shows significant focus on the mind and body to achieve a good balance for physical and mental health. More people are understanding how important it is to make health a priority and take control of their well-being.
As a franchise owner with MassageLuXe the rise in this trend translates to good business in 2023 and beyond. We’ve set many benchmarks coinciding with this expansive growth including:
- Moving past the 100-unit mark in 2023
- Expanding product and service lines to increase unit-level revenue and performance
- Robust Customer Relationship Management (CRM) capabilities through custom point of sales software to assist in business operations
- Top-notch training and support for those looking to expand their existing business portfolio or start as a new entrepreneur
There’s never been a better time to become a franchisee with MassageLuXe. To learn more about our spa franchise opportunity, scroll down to fill out the contact form below.