Woodhouse Day Spa Franchise vs. MassageLuXe: A Comparison - MassageLuXe

Woodhouse Day Spa Franchise vs. MassageLuXe: A Comparison

In today's rapidly evolving wellness industry, the spa sector presents a lucrative opportunity for entrepreneurs, with a market size of $23.2 billion, according to IBISWorld. With the growing emphasis on self-care and well-being, franchising within this space offers a strategic entry point into a market keen on luxury and relaxation services.

For those passionate about promoting health, beauty, and relaxation, a spa franchise stands as a promising venture in aligning business aspirations with the expanding demand for wellness services. Here’s a look at two strong brands in this space; Woodhouse Day Spa franchise and MassageLuXe.

Woodhouse Day Spa Franchise

Since its inception in 2003, The Woodhouse Day Spa, headquartered in Colorado, has grown to approximately 80 locations nationwide. Their locations are concentrated in certain locations including the Dakotas, Utah, Texas, and parts of the Northeast, with open territories throughout the rest of the country, according to their franchise website. They offer exclusive territories, a 10-year renewable agreement, and diverse revenue streams, including spa treatments, high-end retail products, and gift cards, promising a holistic and profitable business venture. According to Entrepreneur, they equip franchisees with extensive training alongside marketing and continuous support. This franchise distinguishes itself by offering a wide array of spa services such as massages, body detoxes, nourishing wraps, meditative mood soaks, infrared sauna sessions, facials, waxing, and nail services; targeting a market of people who are looking for a wholistic, calming, self-care experience.

MassageLuXe Franchise

Since launching our franchising model in 2008, we have expanded to 100 locations, standing out with a mission centered on enhancing health, well-being, and quality of life through our wellness services. Those options include a variety of massage types, numerous facial treatments, and comprehensive waxing options. Beyond the luxurious experience of massages, facials, and waxing, we emphasize the health benefits these services offer, catering to preventive care and active relief.

We pride ourselves on being a health and wellness option that fits into our clients’ everyday lives. The convenience, luxury and attainability of our model sets us apart. Our membership packages come in four tiers, appealing to a broad customer base seeking regular wellness routines, emphasizing therapeutic benefits alongside the luxury of our offerings. Due to our membership model, franchise owners enjoy multiple revenue streams, but it also offers stability in the business. As an owner, you are well prepared for business with 72 hours of on-the-job training and another eight hours of classroom training. We also support franchisees in opening multiple locations, with many owners operating several spas, all under protected territories. Our franchise agreements are for a 10-year term and renewable.

 Side-by-Side Cost Comparison

Let’s review the financial breakdown between MassageLuXe and Woodhouse Spa franchise costs.

Franchise Costs 

Woodhouse Day Spa


Initial Franchise Fee



Initial Investment

$1,476,769 - $3,209,902

$414,700 - $768,000

Net Worth Requirement



Cash Requirement



Royalty Fee

%6 of gross sales

%6 of gross sales

Source: Entrepreneur and 2023 FDDs

Choosing MassageLuXe

Both brands are continually growing and excelling. However, from the franchise fee to the initial investment and personal financial requirements, across the board, MassageLuXe stands out as a more accessible investment compared to Woodhouse Spa Franchise, offering a comprehensive suite of spa services at a better value. As a spa franchise owner, you'll receive thorough guidance from the initial discovery phase to selecting the ideal site, based on local demographics and competition to optimize market targeting. Support extends beyond the grand opening, including ongoing advice and connection to a supportive network of fellow franchisees, ensuring a robust foundation for your spa business's success.

Research from Statista shows that about 180 million people in the U.S. visit spas to relax. If you’re interested in being part of the burgeoning wellness industry by owning your own spa, request franchise info and we’ll be in touch.

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