Opening your own spa may sound stressful and overwhelming — but it doesn't have to be! Especially when you decide to open a MassageLuXe spa franchise. You have the freedom of owning your own business, alongside the guidance of a team of experts well-versed in the spa and beauty industry. This “opening a spa checklist” covers everything you need to take care of before your grand opening.

1. Sign a Franchise Agreement

Whether you’re an experienced business owner or a first-time entrepreneur, choosing to open a MassageLuXe spa franchise is the most efficient (and beneficial) way to get started in this growing industry. After researching the brand, meeting the team, and making final discussions, you will sign a franchise agreement. Then the excitement begins!

The timeline for opening a MassageLuXe Spa can vary based on multiple factors. This includes the site selection process and when your approved location is ready to begin construction. On average, a MassageLuXe franchisee can expect to open their spa six to 12 months after signing their franchise agreement.

Actual construction generally takes only 10 to 12 weeks. MassageLuXe will help you secure real estate and permitting. We find that these processes take up much of the opening timeline.

2. Real Estate Search and Site Selection

Real estate is an important aspect of opening your spa, and MassageLuXe provides a great deal of support and engagement throughout this process. A MassageLuXe representative will visit the market and get to know the area while helping you determine which neighborhood to target.

Members of the MassageLuXe franchise development team have extensive practical experience in commercial real estate, financing, construction, demographics research, site analytics, lease negotiation, and retail store build-outs.

3. Site Development

Creating a layout and designing the space is no problem when you can follow a tried-and-true guideline. These floor plans details include space planning, detailed architectural and construction drawings, finish standards, and specifications.

You will also need to install equipment and fixtures, but not to worry: the development manual has all that information. This is in addition to standard contract and lease documents specific for MassageLuXe businesses and their construction.

4. Service Offerings

When opening a massage spa, you will want to decide what services to offer your clients. MassageLuXe makes this process easier by streamlining the services offered at every spa franchise location.

Clients visit MassageLuXe for massages, facials, and waxing. MassageLuXe offers various types of massage and facials, and the team works to expand services that entice customers with all skin types and health needs. Clients can choose from a variety of packages and memberships.

5. Hire Staff

You will want to have a team of trained massage therapists, estheticians, and sales representatives in place before you open.

The MassageLuXe operations manual contains best hiring practices within the spa franchise industry.

6. Marketing

You want future clients to know a luxury massage spa is about to open its doors!

MassageLuXe’s comprehensive marketing and advertising support begin the moment you start your site selection. MassageLuXe owners have access to all these cost-effective and proven programs designed to attract clients and establish strong referral networks.

All marketing and advertising materials are professionally developed and designed to appeal to targeted clients and demographics. Specific marketing tactics include local promotional programs, print media, special event sponsorships, direct mail marketing, public relations, and in-store campaigns. MassageLuXe also provides digital marketing solutions, including social media and email campaigns.

7. Open Your Doors

You may decide to have a grand opening, not just to welcome new clients, but to celebrate the start of this new venture!

MassageLuXe will help you develop your pre-opening grassroots program alongside your grand opening plan and business launch. So, you can relax and watch the magic of MassageLuXe unfold — knowing you’re in good hands, and that your future as a massage spa business owner is bound to be successful!

To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below.