As the massage industry continues to grow, now may seem like a great time to join an industry full of opportunity. However, in order to be successful, you want to come up with a business plan that makes your spa stand apart. If you’re planning on opening a massage and facial spa, we can guide you on how to develop a successful positioning strategy to help your business stand out from the competition.

Radiate Credibility

When a client comes in to receive a massage or facial, they’re putting their trust in you and your staff. Your spa has to be welcoming and clean. Your team must be knowledgeable and professional.

MassageLuXe provides franchisees the support they need to make the best decisions for their business when hiring staff. They have also created a luxurious and relaxing concept for their spas. When clients walk in, they are immediately made to feel welcome and that they are in the care of experienced professionals.

Offer Numerous Services

Like every other entrepreneur, the hope for your business is to attract repeat customers and a wide range of clients. Having a diverse list of services will aid in your mission to draw all kinds of people. Massages are relaxing, but they are also an integral part of health and wellness. Everyone can benefit from a massage, but individual clients have varying needs.

If you choose to invest in a MassageLuXe, you will have the ability to offer a wide range of services including Swedish Massage, Deep Tissue Massage, and Prenatal Massage. MassageLuXe spas also offer facials and waxing services.

With a wide variety of quality services, you will attract a broader pool of customers.

Be Organized

Your business won’t succeed if your records are in a shoebox or a binder. Organization is key to maximize your business potential. You need state-of-the art management software to make sure that everything in your business runs smoothly. Scheduling clients, tracking sales and cash flow, and work-related messages should all be handled within one system that you and your staff all know how to use properly. When your business is organized, it makes everyone’s jobs easier – and allows for more time to care for your guests.

MassageLuXe franchisees have access to high-quality management systems and software to keep their spas running smoothly. When you join a franchise, a lot of the guess work is taken out for you – no need to research and cross compare.

Be Open to Support

Starting and running a business is hard, no doubt, but when you partner with a reputable franchise organization, you’ll receive support on all sides. When joining a franchise, you get the benefits of a brand name, a proven business model, training, and marketing initiatives. You’ll also be connected to a network of likeminded business owners who can provide advice if you find yourself at a crossroads.

MassageLuXe is a fast-growing spa franchise that has pioneered the membership revenue model. This forward-thinking monthly membership program is vital for maintaining the brand’s edge over other spa franchises and provides franchise owners with a more consistent revenue stream.

Founded in 2007 in St. Louis, Missouri, MassageLuXe has a mission of delivering the highest quality services while providing a comfortable, relaxing, and luxurious environment to clients. The brand has a goal of reaching 250 locations by 2025 – if you are considering starting a massage franchise, you may want to join one with explosive plans for growth.

To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below.