Alternative Medicine Franchise: Getting into the Business of Wellness
There is a growing consumer demand for wellness. Even before the global pandemic, more and more people were taking charge of their health and focusing on lifestyle changes that could promote improved well-being.
The Growth of Alternative Medicine
This new mindset is why the industry is burgeoning. The complementary and alternative medicine (CAM) market is a $100 billion industry globally. The future of alternative medicine is impressive and projected to reach $315.5 billion by 2027. That’s an amazing 20% growth rate.
People are putting their health into their own hands and seeking treatment for both physical and mental health issues that are an “alternative” to conventional or standard medicine. Consumers are seeking natural remedies to improve ailments. Under this alternative medicine umbrella, you’ll find trends like chiropractic care, yoga, and massage therapy, to name just a few. With these modalities growing in popularity, we’re beginning to see health insurance providers offering coverage of CAM in their medical plans.
Be Part of the Wellness Industry
As the market grows, there is a need to support people with chronic pain or mental health issues through wellness businesses like an alternative medicine franchise. If you are passionate about helping people in this arena, one of the best opportunities is becoming a franchise owner with MassageLuXe. We believe massage is not just a luxury you should indulge in occasionally but something you should prioritize and do regularly to improve your well-being.
Why Choose an Alternative Medicine Franchise like MassageLuXe?
As the need for improved wellness grows, the massage industry continues to surge, with 200% growth in the past decade, making it an $18 billion industry. MassageLuXe is leading the way. We are a fast-growing franchise-based spa company. Our mission is to provide our customers with a great experience every time they come through our doors. Our services support and encourage health, well-being, and quality of life.
The Healing Power of Touch
At MassageLuXe, we recognize the benefits of massage therapy. Not only is it used for relaxation to decrease anxiety, but it is being utilized more often for pain management. In fact, based on data from the American Massage Therapy Association (AMTA), 67% of individuals surveyed claim their primary reason for receiving a massage includes improved health like chronic pain management, injury rehab, or overall wellness.
Based on research from the Mayo Clinic, massage is used to:
- Reduce stress and increase relaxation
- Reduce pain, muscle soreness, and tension
- Improve circulation, energy, and alertness
- Lower heart rate and blood pressure
- Improve immune function
Studies show additional medical advantages of massage, including aid for digestive disorders, insomnia, TMJ, fibromyalgia, and headaches.
A big part of the reason massage works is the healing power of touch. Massage, by definition, is about pressing, rubbing, and manipulating your skin, muscles, tendons, and ligaments at varying degrees of pressure. Healthcare professionals see the advantages of nonverbal communication, such as a pat on the hand, a gentle hug, or some form of skin-to-skin contact. In fact, it can be measured.
Doctors are discovering, through imaging tests like MRI, evidence of pattern changes in brain activity during touch. There are increased levels of dopamine and serotonin, two neurotransmitters that help regulate your mood and relieve stress, resulting in a sense of relaxation and peace.
Add Facials to the List
While spas, like MassageLuXe, are where most people receive massage, we are also seeing the benefits of skin treatments to relax, relieve stress, and improve the look of skin, which is why we are also a facial franchise.
The MassageLuXe Spa experience offers a complete line of facials and customized treatments catered to all skin types and conditions.
As a franchise owner, you’ll enjoy the additional revenue source of not only the facials but our line of products that can be purchased in-spa, providing a value-added upsell that caters to the client while helping your bottom line.
Ready to Learn More About MassageLuXe?
We are always looking for people passionate about wellness who want to be part of a growing alternative medicine franchise. You do not need to have experience in the spa industry to open a MassageLuXe location, but some business acumen is certainly helpful. We have franchise industry experts training you and providing guidance to support your business every step of the way, including site selection, design, and financing resources — we are dedicated to your success.
Our model works whether you are a new entrepreneur or a seasoned investor.
To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below.