As pandemic restrictions begin to ease across the United States, you may be considering business ownership a bit more seriously than before — in particular, the massage industry. Brands like MassageLuXe not only maintained their stance in the spa industry during COVID-19 but continued to grow.

Curious how COVID-19 has reshaped the future of beauty and wellness? Here's how the spa industry is changing — and which areas are expected to see the most growth post-pandemic.

Global Market Growth

Massage is no longer being seen as a luxury but instead a form of wellness and self-care. Some doctors even prescribe massage as a healthy alternative to prescription pain medications.

Given society’s shift toward self-care, the future of the spa industry looks quite strong. The global spa services market size has seen a compound annual growth rate of 4.1 percent a year. The market was worth $105.18 billion in 2019, and it's projected to reach $133.28 billion by 2027. Much of this growth is being driven by middle-class families and individuals embracing spa services. Massages and facials are now considered an essential part of a healthy lifestyle.

COVID’s Impact

Self-care isn’t a new trend, but it’s become more prevalent in people’s lives due to COVID-19. Before the pandemic, self-care often fell to the bottom of the to-do list. Grocery shopping, driving kids to appointments, and responsibilities at work tended to take priority. However, the last year and a half has shown us the importance of focusing on health and wellness. If we’re not taking care of ourselves, how can we be great employees, parents, and care takers for others?

Surveys show that the COVID-19 pandemic caused a large uptick in anxiety disorders and depression. Fear of the virus itself and the lack of social interaction took a toll on many people – which can eventually become visibly evident in drooped shoulders, thinning hair, or dry skin. Mask mandates also reduce social interaction while causing skin flare ups – commonly referred to as “maskne.”

The last year and half emphasized the need for a proper self-care regime. No longer are spa treatments considered a luxury, but rather a necessity for overall wellness. Some Americans are struggling financially due to the pandemic, but there are also many working families spent less money on travel and entertainment, which allowed them to prioritize spa services and experience the impact on their overall health.

Why MassageLuXe?

If COVID-19 has made you question the viability of the massage industry, know that MassageLuXe — a member of the day spa category — has not only maintained its brand during COVID but also continued expanding across the United States.

With MassageLuXe, you’ll be able to open a turnkey business with the ability to make a high profit. On average, a MassageLuXe location can make more than 20 percent in profit margin every year open!

As day spas continue to dominate the spa industry with projected continuous growth, now is the time to invest in a MassageLuXe. With a franchise, you are able to go into business for yourself, but never by yourself. You’ll have access to a network of franchisees and an experienced corporate team to answer questions you may have.

To learn more about spa franchise opportunities with MassageLuXe, scroll down to fill out the contact form below.