OFFICIAL RULES

2025  MEMBER OF THE YEAR CONTEST

PRESENTED BY MASSAGE LUXE INTERNATIONAL LLC

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. VOID WHERE PROHIBITED.

1. Eligibility: The MassageLuXe® Member of the Year contest (“Contest”)is open only to existing members of participating MassageLuXe spas who are at least 18 years old at the time of entry and who are legal residents of the United States or the District of Columbia, excluding New York and Rhode Island. Void where prohibited.

   The Contest is sponsored by Massage Luxe International LLC (“Sponsor”).  Sponsor’s employees, officers, directors, subsidiaries, franchisees, affiliates, and agents, and their respective employees and immediate families and household members, and any advertising agencies or other parties involved with the design, production, execution or administration of this Contest (“Promotion Partners”), are not eligible to enter or win a prize.  The Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook and Instagram. You understand that you are providing your information to Sponsor and not to Facebook or Instagram.

2. Agreement to Abide by Official Rules and Representations: By entering this Contest, you agree to be fully and unconditionally bound by these Official Rules, and you agree to accept the outcome of the Contest and decisions of Sponsor, as final and binding. You also represent that the Story, photographs and videos you submit are original, that your Entry does not infringe upon any other work or include any AI-generated or third-party content, that publication of your Entry, in whole or in part, will not violate any third party right, including copyright, right of privacy or publicity, and that any third parties referenced, depicted or featured in the Entry or their parent or legal guardian (if applicable) have provided their full and complete written consent to submission of the Entry in the Contest and potential publication of the Entry by Sponsor, without notice or compensation. By entering the Contest, you understand and agree that Sponsor may freely use your Entry, in whole or in part, for marketing or other purposes, without notice or compensation.

3. LIABILITY AND PUBLICITY RELEASE: AS A CONDITION OF ENTRY AND PARTICIPATION IN THIS CONTEST, AND IN ORDER TO BE ELIGIBLE TO WIN ANY PRIZE, ENTRANTS AND PARTICIPANTS HEREBY AFFIRM AND REPRESENT THAT THEY ARE IN FULL COMPLIANCE WITH APPLICABLE LAWS AND WITH THESE OFFICIAL RULES, INCLUDING THE ELIGIBILITY REQUIREMENTS SET FORTH HEREIN. ENTRANTS AND PARTICIPANTS AGREE THAT ENTRIES (DEFINED BELOW) SHALL BE THE PROPERTY OF SPONSOR AND WILL NOT BE RETURNED. ENTRANTS AND PARTICIPANTS FURTHER AGREE AND UNDERSTAND THAT SPONSOR, ITS EMPLOYEES, OFFICERS, DIRECTORS, SUBSIDIARIES, FRANCHISEES, AFFILIATES, AND AGENTS ACTING ON THEIR BEHALF, AS PERMITTED BY LAW, MAY USE, EDIT, CROP, MODIFY, DISPLAY, PRINT, PUBLISH, BROADCAST, AND DISTRIBUTE, ON A WORLDWIDE BASIS AND IN ANY MEDIA, ENTRIES (IN WHOLE OR IN PART) AND CONTEST ENTRANTS’ AND PARTICIPANTS’ NAMES, PORTRAITS, IMAGES, VOICES, LIKENESSES, BIOGRAPHICAL INFORMATION, HOME SPA INFORMATION, AND STATEMENTS ABOUT THE CONTEST, INCLUDING AS NEWS, PUBLICITY OR INFORMATION AND FOR TRADE, ADVERTISING, PUBLIC RELATIONS, OR PROMOTIONAL PURPOSES WITHOUT NOTICE, REVIEW, OR COMPENSATION OF ANY KIND.

4. Contest Period:  The Contest Period runs from May 19, 2025 – June 30, 2025, as outlined below. Entry Submissions: Entries may be submitted starting May 19, 2025 at 12:01 AM EST and ending on June 30, 2025 at 11:59PM EST. 
5. How to Enter: To enter the Contest, go to the Contest page on MassageLuXe’s website at https://massageluxe.com/moty25/ and complete the online entry form (“Entry Form”) with full name, postal address, email address, phone number, home spa, your story about how MassageLuXe has made a difference in your wellness journey (“Story”) and upload any related photos and videos (collectively “Entry”). When entering, you must select your home spa (the spa where your membership originates) from the drop-down list.  Failure to do so will invalidate your Entry.

   You may also enter by sending a 3×5 card with your full name, postal address, email address, phone number, your home spa (must be a participating spa), Story, and photo or video recording to Sponsor at 16052 Swingley Ridge Road, Suite 120 Chesterfield, Missouri 63017. Mail-in Entries must be postmarked by June 30, 2025.

   Entries may not contain content or material that is confidential, owned by a third party, or generated by AI technologies (in whole or in part), that infringes upon, misappropriates, or violates any third-party right or interest, or that is unlawful, slanderous, vulgar, crude, offensive, or inappropriate, in Sponsor’s sole discretion.  Entries that do not meet all the Contest requirements, as specified in these Official Rules, or incomplete Entries, will be disqualified.  Any use of unlawful, unfair, or fraudulent methods to enter or otherwise attempt to circumvent these Official Rules or the lawful operation of this Contest will disqualify your Entry. Limit one Entry per person. 

6. Selection of Winners:On or about July 11, 2025, Sponsor will select, at random, one (1) prospective winner from the eligible Entries received at each participating spa.
7. Prizes and Odds of Winning: The winner at each participating spa location will be awarded a MassageLuXe® gift card, to be solely used for a free 12-month LuXe membership. Approximate retail value (ARV) of each prize: $720-$1068 USD, depending on spa location. If the winner has an Elite, Epic or Family membership, the value of the awarded gift card can be applied to that higher membership package, with the winner paying the difference for the higher tier membership. 

   The odds of winning will depend on the number of qualifying Entries received at each individual participating spa.  No transfer, assignment, cash redemption, or substitution of any prize is permitted, except as stated in these Official Rules or otherwise as designated by Sponsor.

8. Winner Selection and Notification: On or about July 11, 2025, Sponsor will select, at random, one (1) potential winner from the eligible Entries received at each participating spa. The potential winners will be notified via email sent to the email addresses listed on their Entry Forms. In order to claim the prize, the potential winner must: (a) meet all entry requirements in these Official Rules and (b) within 72 hours of the time notification was given to them by Sponsor, execute and return to Sponsor an affidavit of eligibility and publicity and liability release or other documentation Sponsor may require in its sole discretion.  Once the winner for a participating spa is finally confirmed by Sponsor, Sponsor will notify their home spa by email or phone.

   Sponsor shall have no liability for a potential winner’s failure to receive notices, such as due to: spam, junk email or other security settings, Internet connectivity or accessibility issues, or incorrect, incomplete, or otherwise non-functioning contact methods or information. If a potential prize winner cannot be contacted, is ineligible, or fails to properly claim a prize within 72 hours from the time the award notification was sent by Sponsor, or if the potential winner fails to timely return a completed and executed affidavit of eligibility and publicity and liability release or other documentation as Sponsor may require, the prize may be forfeited and an alternate winner selected.

   If a potential prize winner is disqualified for any reason, Sponsor may select an alternate potential winner, at random, from the eligible Entries at that spa location. If a participating spa has no eligible winners, no prize will be awarded at that spa. Winners are solely responsible for all applicable federal, state or provincial, and local taxes and any expenses associated with any prizes. Sponsor reserves the right to substitute a prize of equal or greater value and also the right not to award a prize (such as when no eligible winners are confirmed) in its sole discretion.

9. Copyright Assignment: By participating in the Contest, each Entrant agrees that his or her Entry will be owned solely by Sponsor and understands that the Entry may be used in whole or in part, by Sponsor and its franchisees, licensees, affiliates and agents for marketing purposes. Each Entrant agrees to assign, and hereby irrevocably assigns and transfers to Sponsor, all right, title and interest in the Entry, worldwide and in perpetuity. Sponsor reserves the right to alter, change or modify any Entry, or any portion thereof, in its sole discretion.  Upon request of Sponsor, Entrant shall execute and deliver an instrument of assignment or such other documentation which may be necessary to establish Sponsor’s ownership of all legal right, title and interest in the Entry.
10. Additional Terms: Sponsor reserves the right, in its sole discretion to cancel, terminate, modify or suspend the Contest in its sole discretion for any reason, including without limitation, in the event that a computer virus, non-authorized human intervention, technical issue, Internet outage, political conflict, pandemic, fraud, or other cause beyond its control impede, delay, corrupt, or affect the administration, security, fairness or proper conduct of the Contest. Sponsor reserves the right at its sole discretion to disqualify any individual who attempts to damage or undermine the integrity and legitimate operation of the Contest, including use of multiple entries from different IP addresses, use of bots, macros or scripts, or the like. Such activities are prohibited by these Official Rules and may be a violation of criminal and civil laws.  Sponsor reserves the right to seek damages from the responsible parties to the fullest extent permitted by law.

    Sponsor is not responsible for any human, mechanical, or technological error that may occur in the processing of Entries or administration of the Contest nor is it responsible for any error, omission, interruption, deletion, defect, communications line failure, theft or destruction of, unauthorized access to, delay in operation, transmission, or distribution of, or alteration of Entries, whether caused by the sender, any of the equipment or programming associated with or utilized in this Contest, or otherwise.

11. Limitation of Liability: By entering and participating in the Contest, you agree to release and hold harmless Sponsor and its employees, officers, directors, subsidiaries, franchisees, affiliates, agents, advertising and promotion agencies, other Promotion Partners, and Facebook and Instagram, from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) participation in the Contest and/or acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human, technical or mechanical intervention in any part of the nomination process or the Contest; and (v) electronic or human error which may occur in the administration of the Contest.
12. Governing Law and Dispute Resolution: Except where prohibited, each participant and winner accepting a prize agrees that: (a) all issues and questions concerning these Official Rules shall be governed by Missouri law without giving effect to any principles of conflicts of law of any jurisdiction; (b) any and all disputes, claims and causes of action at law or in equity arising out of or relating to this Contest or any prize awarded shall be (i) resolved individually, without resort to any form of class action; and (ii) filed only in the state courts situated in Missouri, and participant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such disputes, claims or causes of action; (c) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event shall include attorneys’ fees; and (d) under no circumstances will any participant or winner be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, special, consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.
13. Privacy: Information and materials submitted with an Entry and to Sponsor relating to this Contest is subject to the Privacy Policy on MassageLuXe’s website. To read the Privacy Policy, click here. By entering the Contest, you agree to receive email newsletters or other offers and communications from Sponsor and its franchisees and business partners. You can opt-out of receiving such communications at any time by clicking the unsubscribe link in such communications.
14. Winners List and Official Rules: For a list of winners or a copy of these Official Rules, send a self-addressed, stamped envelope for receipt by July 15, 2025 to: MassageLuXe® Member of the Year Contest, at 16052 Swingley Ridge Road, Suite 120 Chesterfield, Missouri 63017. VT and WA residents may omit return postage. During the Contest Period, the Official Rules will be posted on the Contest website at https://massageluxe.com/moty25/.
15. Sponsor Contact: If you have any questions regarding this Contest, please contact Massage Luxe International LLC at 16052 Swingley Ridge Road, Suite 120 Chesterfield, Missouri 63017.