Family Business in Florida Enjoy Servicing the Community and Look for More Opportunities to Grow - MassageLuXe

Family Business in Florida Enjoy Servicing the Community and Look for More Opportunities to Grow

MassageLuXe, a fast-growing luxury spa franchise, highlights the Cavaseno family - Michael, Susan and Nicole - successful franchise owners with locations in Winter Park, Lake Mary and Naples, Florida. Currently, there are 19 MassageLuXe locations in Florida, with a plan to open another 15 in the next couple of years. The brand has 69 locations nationwide.

Michael Cavaseno was previously a successful businessman in sales and marketing - owning his own company for 24 years. After only one year of retired life, Michael decided to, once again, put his talents to good use and joined the MassageLuXe family.

“I liked the idea of owning a business that would provide jobs to the community,” said Michael. “The business model allows me to grow the business to a point where it needs to be managed rather than being worked every day. I put in the hours needed to maintain the business, but I still have free time to enjoy my retirement.”

MassageLuXe’s branding and message were also appealing to the Cavaseno’s. “We promote relaxation and rejuvenation with our services and signature eucalyptus scents,” said Nicole Cavaseno, Michael and Susan’s daughter and manager of their three spas. “Other massage franchises have a more clinical feel than MassageLuXe.”

Sharing this experience with their daughter has been a great source of pride for Michael and Susan. Nicole originally started in the Naples location in high school and now runs all three locations. Her younger sister will also be joining the family business after college. “I feel fulfilled when working with our employees. We’re able to provide a stable work environment and promote from within,” said Nicole. “It’s amazing to watch people grow within the company.”

In terms of growth, the Cavaseno’s are also Area Developers for MassageLuXe - meaning they bring on new franchisees in the area and help them grow their businesses to be successful. “We try to give advice on everything,” said Michael. “This is a career. It’s not just a business you get into and forget about. It’s really a sales and marketing business. The therapists that you have working for you are in the massage business. Owners need to focus on sales and marketing, customer service and management.”

When not boating, golfing or snow skiing, the Cavaseno’s work hard - as a team - to provide services that help others. “A lot of people in Florida value a healthy lifestyle. Once people retire, they want to take care of their health so they can enjoy their favorite activities,” said Michael. “MassageLuXe is a nice brand to be a part of because we’re providing something that’s healthy. We’re not trying to sell something that could hurt people. We really get to help improve our customers’ lives.”

About MassageLuXe

Founded in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, wellbeing, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment.

Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 69 locations across 16 states and is planning to expand to 250 locations in the next five years.

For more information about MassageLuXe, please go to

For franchising information about MassageLuXe, please go to

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Florida MassageLuXe Spa

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