MassageLuXe Milestone: Franchise Expands Footprint into Georgia - MassageLuXe

MassageLuXe Milestone: Franchise Expands Footprint into Georgia

Nation’s Fast-Growing Spa Franchise Opens First Spa in Atlanta

August 29, 2022 // // ST. LOUIS, Mo. - MassageLuXe, the fast-growing massage and spa franchise delivering the highest standard of services in the membership-based massage, facial, and waxing industry, begins its next round of national franchise expansion with the milestone opening of a spa in the Atlanta area - the first of many planned locations in the great state of Georgia.

MassageLuXe in Peachtree City, located about 30 miles south of Atlanta, is scheduled to debut later this year as it introduces the popular concept to the region.

Founded in 2008 in St. Louis, Missouri, the MassageLuXe franchise model maintains a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life through massage therapy and related services in a comfortable, relaxing, and luxurious environment.

The brand is currently entertaining inquiries from qualified applicants who are interested in opening their own spa(s) in the Atlanta area and joining the booming $18 billion-a-year massage industry.

“The benefits of massage therapy are recognized by physicians and other health professionals as well as cited in research for its positive impact on the body and mind, says Mark Otter, MassageLuXe CEO. “The result has made massage therapy an attainable and highly sought out health and wellness option for people of all walks of life and income levels — and a perfect business opportunity for smart entrepreneurs looking for a sold investment.”

MassageLuXe is a fantastic opportunity for anyone who wants to be their own boss, own a turnkey business, and turn a profit. No other franchise concept allows business owners to hit the ground running faster than MassageLuXe. It is also perfect for seasoned investors looking to diversify their assets with multi-unit development.

Georgia: A Business State of Mind

“With nearly two dozen spas open in nearby Florida, we are confident MassageLuXe will also flourish in Georgia,” says MassageLuXe Chief Growth Officer Kristen Pechacek. “We specifically targeted the Atlanta market for our introduction to the state because of the business-friendly reputation the city and surrounding areas have gained. MassageLuXe knows the formula for ultimate success includes location, which is why we target areas to be part of our extensive expansion that are ripe with opportunity for eager entrepreneurs.”

Georgians apparently have business on their minds. According to the U.S. Census Bureau, Georgia was third in the nation for new business applications last year. Atlanta, specifically, is open for business.

  • Here’s why:
  • Atlanta ranks as one of WalletHub’s Best Places to Start a Business; based on the business environment, access to resources, and business costs.
  • The cost of living is 2.1% below average.
  • Business Facilities magazine ranks Atlanta as the city with the lowest cost of doing business.
  • With a population of close to six million, Atlanta has a lot of talent for hire.
  • Franchising employs around 11.6% of Georgia’s entire workforce and generates over $39 billion of the gross state product.

MassageLuXe owners enjoy reliable income driven by a membership-pricing model shaped over 15 years, in addition to other revenue streams such as gift cards and product sales. Franchisees have access to top-of-the-line management software to help coordinate all aspects of their business, which sets their operations and client experience up for success from day one, as well as world-class training and support.

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